Associate Product Marketing Manager

Intelligems is a profit growth platform that helps e-commerce businesses succeed by uncovering profit through A/B testing and personalization tools. The Associate Product Marketing Manager will ensure excellence in product marketing execution and distribution, supporting external marketing and customer-facing team enablement to drive adoption of product materials.

Responsibilities:

• Execute and distribute product marketing materials across all customer-facing teams (Support, Success, Sales, and Marketing)
• Ensure materials are delivered through appropriate channels and are easy to find and use
• Follow up with teams to confirm understanding and actual usage of product marketing outputs
• Drive accountability - actively ensure product marketing work lands and gets adopted by the teams that need it
• Support the development and maintenance of product messaging, positioning statements, and proof points
• Maintain awareness of the competitive Shopify app landscape - understand how Intelligems is positioned relative to alternatives and help ensure that framing is reflected in customer-facing materials
• Track how customers and prospects talk about their problems, and surface language and insights that sharpen our messaging over time
• Own a checklist-driven approach to product launches and updates
• Create and maintain high-quality supporting materials including: Internal one-pagers and summaries, Help center documentation and FAQs, Troubleshooting guides, Enablement decks and training materials (Google Slides, built with Claude or another AI tool), Comparison tables and release notes
• Raise the production quality and professionalism of all product marketing content
• Ensure consistency in messaging, terminology, and visual presentation
• Create and maintain high-quality screen recordings and product walkthroughs using tools like Loom, Screen Studio, Tella, Arcade etc
• Maintain consistency in tone, structure, and visual presentation across all video content
• Build a library of reusable visual assets that can be leveraged across teams using AI
• Support product launches by tracking deliverables, timelines, and dependencies (Notion, Linear etc.)
• Coordinate with Core Product and Product Growth teams to ensure materials accurately reflect feature changes
• Ensure all customer-facing teams are launch-ready and proactively flag any gaps or blockers
• Support beta and early-access programs through documentation and internal communication
• Own post-launch follow-up to confirm materials are being used and are effective
• Partner with Support, Success, Sales, and Marketing to ensure teams have accurate, current product information
• Prepare materials and logistics for training sessions led by the Lead Product Marketing Manager
• Reinforce consistent product language and terminology across all customer-facing teams
• Act as a point of contact for teams needing product marketing materials or clarification
• Track common questions, confusion points, and adoption friction from customer-facing teams - using tools like Pylon, call recordings (Granola, Attentive, Gong, etc.), and customer surveys
• Surface insights to the Lead Product Marketing Manager, Core Product, and Product Growth teams
• Document how features are being used in practice based on real customer interactions
• Help identify gaps in enablement materials or areas where clarity is needed

Requirements:

• 1-3 years of experience in product marketing, e-commerce operations, brand marketing, content marketing, growth marketing, or a related role
• Genuine understanding of how Shopify brands operate — You don't just have exposure, you understand how a merchant actually thinks, makes decisions, and runs their store day-to-day. This can come from an internship, early career role, side project, or personal experience
• Actively uses AI tools in your work (Claude, ChatGPT, etc.) - You incorporate AI into your day-to-day workflows for writing, research, and documentation. You're comfortable experimenting with new tools and improving how you work through them
• Strong written communication skills - You can write clear, professional content with excellent attention to detail
• Demonstrated ability to execute deliverables independently - Track record of shipping quality work without constant supervision
• Experience creating or editing visual content - Screen recordings, presentations, documentation, or light video editing
• Comfortable driving follow-through - You're persistent, organized, and ensure things actually get done
• Familiarity with experimentation, A/B testing, CRO, or analytics
• Experience maintaining documentation, help centers, or knowledge bases (Gitbook, Notion etc.)
• Background in e-commerce, customer success, sales enablement, technical writing, or content marketing
• Understanding of SaaS business models and product launches