Senior Marketing Manager - Federal

Zscaler is a company focused on accelerating digital transformation and enhancing cybersecurity through its cloud-native Zero Trust Exchange platform. They are seeking a Senior Marketing Manager for the Federal sector to develop and execute integrated marketing strategies that boost awareness and demand across key U.S. Federal accounts while collaborating closely with sales teams to drive revenue growth.

Responsibilities:

• Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey
• Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs
• Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement
• Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more
• Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results

Requirements:

• Experience marketing to public sector organizations, specifically to the U.S. Federal government
• Professional experience in a field marketing role, with a track record of delivering measurable results
• Experience tracking ROI and analyzing performance across campaigns, events, and programs
• Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions
• Ability to travel within territory as needed (up to 25%)
• Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs
• Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity
• Proficiency with data analytics skills and CRM tools