Creative Director, Performance Advertising

Creatify is an innovative company focused on revolutionizing the advertising industry with AI technology. They are seeking a Creative Director for Performance Advertising to lead creative strategies for paid social video ads across major platforms, develop ad concepts, and manage a creative team.

Responsibilities:

• Own creative strategy for paid social video ads across Meta, TikTok, and YouTube—focused on CTR, CPA, and ROAS
• Develop ad concepts from scratch: hooks, angles, narratives, and formats built for rapid testing and iteration
• Write platform-native scripts that feel conversational and built for the scroll—not the boardroom
• Manage and mentor a small, high-output creative team—setting the bar for quality, speed, and ambition
• Be the creative face of Creatify to key clients: present strategies, pitch concepts, and build trust as a strategic partner
• Design AI-powered workflows that supercharge production speed, creative variation, and testing cycles
• Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale
• Use performance data to scale winners, kill underperformers, and iterate fast