Consumer Insights & Strategy Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency specializes in building marketing campaigns centered around consumer insights. The Consumer Insights & Strategy Manager will analyze audience behavior and cultural signals to shape creator strategies and campaign messaging for major brand partners.

Responsibilities:

• Translate consumer insights into campaign strategy
• Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
• Use social listening and cultural signals to identify emerging conversations and trends
• Translate findings into clear strategic recommendations for internal teams and clients
• Develop insight-driven creator strategies
• Identify audience segments and communities relevant to brand campaigns
• Inform creator selection and creative direction using consumer insights
• Collaborate with creative, account, and media teams to shape campaign concepts
• Support client strategy and campaign planning
• Contribute to campaign strategy development for major brand partners
• Present insights and strategic recommendations internally and to clients
• Help develop messaging frameworks grounded in audience motivations and behavior
• Contribute to thought leadership
• Identify emerging trends in consumer behavior and creator marketing
• Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Requirements:

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
• Experience translating research or audience data into marketing or strategic recommendations
• Strong analytical thinking combined with clear storytelling and presentation skills
• Comfort working with both qualitative and quantitative insights
• Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms