Product Marketing Manager

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. As a Product Marketing Manager, you will position and differentiate Energage's offerings in the market, create go-to-market materials, and collaborate with various teams to support product adoption and retention initiatives.

Responsibilities:

• Steward product positioning, messaging, and narratives
• Create materials to support go-to-market strategy and launch planning
• Conduct customer, market, and competitive research
• Enable the sales organization with materials and training
• Partner closely with Product Management on roadmap and insights
• Support product adoption and retention initiatives
• Measure launch and campaign performance

Requirements:

• 3+ years' experience in product marketing or product management in a B2B company, preferably software
• Ability to understand a market landscape
• An understanding of what product positioning is and why it is important
• Willingness and desire to engage directly with customers and prospects
• Demonstrated passion for/interest in adopting AI tools to improve efficiency and effectiveness
• Strong analytical skills
• Fluency in Microsoft Excel and PowerPoint
• HR Tech experience
• Adobe suite or Canva experience
• Familiarity with Pardot, Hubspot, or Marketo
• Familiarity with Salesforce reporting