Content Marketing Specialist

FivebyFive Software Inc. is a committed partner in the success of their partners’ spirits operations, providing a complete distillery management software solution. The Content Marketing Specialist will support the execution of Fx5’s marketing strategy by creating and optimizing content across various channels, ensuring brand consistency and enhancing customer engagement.

Responsibilities:

• Write, edit, and publish multi-channel content including blog articles, web pages, marketing emails, social posts, newsletters, product/customer communications, and educational resources
• Repurpose and adapt content for different channels and audiences (U.S., U.K., AUS, others as business develops)
• Ensure all content meets Fx5 brand, tone, and accuracy standards, including grammar, clarity, and compliance requirements
• Translate product, technical, and regulatory information into accessible, engaging content for distillery partners
• Draft and support execution of marketing and lifecycle emails through Mailchimp, Pardot, or similar platforms
• Build email templates, segments, and A/B tests based on direction from the Manager, Marketing
• Collaborate on nurture programs, product adoption campaigns, and retention-focused communications
• Update, maintain, and optimize website content through WordPress or similar CMS tools
• Apply SEO best practices (keywords, metadata, internal linking, readability) to improve content discoverability and performance
• Manage content calendars, publishing workflows, and version control across digital platforms
• Track and review content performance metrics (email engagement, page views, CTR, SEO rankings)
• Identify opportunities for improvement based on data insights and share recommendations with the Manager, Marketing
• Participate in test-and-learn cycles for messaging, subject lines, CTAs, and content formats
• Partner with Product, Customer Success, and Sales to source information, gather customer stories, and refine content accuracy
• Support internal knowledge and enablement materials as needed (product updates, FAQs, guides)
• Coordinate with contractors or vendors (writers, designers) as directed by the Manager, Marketing
• Assist with event planning, coordination, materials, content development, fulfillment, and on-site engagement as needed
• Any other reasonable duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field; or 4+ years of equivalent professional experience in content development, digital marketing, or communications
• 2–4 years of experience in content marketing, digital marketing, copywriting, or a related communications role
• Experience producing and publishing content across multiple digital channels (e.g., web, email, blog, social)
• Experience collaborating with cross-functional teams (e.g., Marketing, Product, Customer Success) to gather inputs and finalize content
• Experience managing multiple content pieces or tasks simultaneously in a deadline-driven environment
• Experience using CMS platforms (e.g., WordPress, Webflow, or similar) for creating, updating, and publishing digital content, including basic formatting and SEO elements
• Experience using CRM and marketing automation systems—specifically Pardot / Marketing Cloud Account Engagement—for building email campaigns, landing pages, forms, digital assets, automated nurture workflows, and managing lists, dynamic segments, tags, behavioral triggers, and campaign reporting
• Experience using digital asset creation tools (e.g., Canva or equivalent) to prepare visuals for email, web, and social channels aligned to brand standards
• Experience using collaboration and project-management platforms (e.g., Confluence, Jira, Asana, Trello, or similar) to manage workflows, deadlines, and cross-functional reviews
• Experience with SEO best practices and optimizing content for discoverability
• Experience supporting content analytics or performance reporting
• Experience in a SaaS environment or regulated/technical industry