Director, Product Marketing

Nielsen is a company dedicated to providing powerful insights that drive client decisions in the media industry. They are seeking a visionary Director of Product Marketing to lead the global go-to-market strategy for their analytics and data solutions, focusing on simplifying complex product architectures and ensuring alignment between product and sales teams.

Responsibilities:

• Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio
• Align product roadmaps with market demands to drive adoption, retention, and revenue growth
• Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions
• Collaborate with Sales and Product leadership to ensure organizational alignment
• Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence
• Serve as the 'voice of the market' within the organization
• Partner with other teams to conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation
• Manage the product marketing budget and resource allocation
• Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share
• Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels
• Lead, recruit, and develop a world-class team of Product Marketers
• Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively

Requirements:

• 12+ years of experience in Product Marketing, with a significant portion dedicated to large-scale B2B, data analytics, or media technology
• 6+ years of people management experience, with a proven track record of managing other managers and building diverse, high-performing teams
• Architecture Translation: Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience
• Marketing communication: Able to translate complex products into clear value propositions with customer in mind
• Executive Presence: Exceptional ability to influence senior stakeholders and craft compelling narratives that drive organizational change
• Technical Fluency: High level of comfort navigating technical environments, including API-driven architectures and cloud-based, with the ability to coach others on technical storytelling
• Strategic Vision: Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen's analytics suite
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred