Product Manager: Amplitude Braze

Envision Technology Solutions is seeking a Product Manager – Growth & Lifecycle to drive user acquisition, activation, engagement, and retention using data-driven experimentation. The role involves leveraging tools like Amplitude and Braze to build impactful user journeys and optimize product experiences.

Responsibilities:

• Define and execute growth and retention strategy across user lifecycle stages
• Analyze user behavior, funnels, and cohorts using Amplitude
• Design and launch targeted lifecycle campaigns (push, email, in-app) via Braze
• Own A/B testing roadmap and experimentation framework
• Collaborate with engineering, design, marketing, and data teams
• Identify drop-offs and optimize activation and retention funnels
• Translate insights into product features and improvements
• Track and report on KPIs such as DAU, MAU, retention, and LTV

Requirements:

• 3–7+ years in Product Management / Growth / Lifecycle roles
• Hands-on experience with Amplitude (funnels, cohorts, event tracking)
• Strong working knowledge of Braze (segmentation, campaigns, journeys)
• Experience with A/B testing and experimentation frameworks
• Strong analytical skills (SQL is a plus)
• Understanding of user behavior, CRM, and engagement strategies
• Experience in consumer apps, fintech, e-commerce, or SaaS
• Familiarity with CDPs, attribution tools, and marketing automation
• Strong stakeholder management and communication skills