Social Media Marketing & Google VLAs for Automotive Dealers

Work Truck Solutions is a software company dedicated to innovation in the commercial vehicle market. They are seeking a talented and creative Commercial Dealer Marketing Specialist to develop and execute paid social media marketing campaigns and Google Vehicle Listing Ads for their commercial vehicle dealer base.

Responsibilities:

• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling
• Successfully onboard dealerships to run Google Vehicle Listing Ads
• Organize and build well-structured campaigns, ad sets, and ads monthly
• Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals
• Must be able to both listen to customer needs/concerns and make recommendations
• Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions
• Perform regular reviews with customers to report results and identify opportunities for improvement
• Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization
• Stay up-to-date on the latest digital marketing trends and best practices

Requirements:

• Experience in paid social media marketing is required
• Proven ability to create engaging and effective social media content
• Strong analytical skills with the ability to interpret and apply data insights
• Excellent communication and writing skills
• This is a customer-facing position that requires the ability to communicate effectively and professionally in online meetings
• Experience in Google VLAs is strongly preferred
• Experience either working at or directly with automotive dealerships is strongly preferred