Key skills
AI
About this role
Crossover is an edtech startup leveraging AI and learning science to enhance education through its LearnWith.AI platform. The Principal Product Designer will establish design excellence, create user-centered design principles, and collaborate with product leaders and engineers to enhance the learning experience across diverse audiences.
Responsibilities:
- Investigate users across fundamentally different audiences and develop design principles that reflect that depth
- Construct and maintain design systems within each product's native UI framework so engineering velocity increases and design scales rather than fragments
- Develop functional prototypes that enable product leaders to validate decisions in days rather than weeks
- Evaluate existing products from the user's viewpoint: identify experience breakdowns, engagement costs, and high-impact improvements
- Establish design culture here: feedback mechanisms, trade-off evaluation frameworks, standards worth defending
- Collaborate with product leaders and engineers, challenge requests that degrade user experience
Requirements:
- Minimum 5 years in product design or UX positions, with complete ownership from research through delivered experience
- Clear evidence of user empathy and research rigor across audiences distinct from your own background
- Demonstrated design excellence in interaction and visual design, with a portfolio exhibiting audience-specific decisions rather than standard patterns, combined with well-formed design perspectives
- Established AI-native workflow: rapid iteration, critical evaluation, and willingness to challenge initial AI output rather than accepting defaults
- Capability to convert designs into code using AI tools and contemporary frameworks
- Prepared to establish a design function and culture from the ground up, not step into existing processes