Key skills
Sales
About this role
Role Overview
- Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360
- Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions
- Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)
- Lead by example, actively contributing to delivery rather than operating purely at a distance
- Lead and develop a team of experienced GMP practitioners
- Build a more scalable and resilient capability, reducing reliance on individual specialists
- Design and implement structured upskilling initiatives across the GMP stack
- Mentor senior team members and support their development in both technical and client-facing areas
- Own the P&L for the GMP function, including forecasting, planning, and performance tracking
- Identify opportunities to increase platform adoption, usage, and revenue contribution
- Drive operational improvements to support scalability, efficiency, and consistency across clients
- Contribute to the broader commercial success of the Market Intelligence function
- Partner closely with sales and growth teams to support new business opportunities
- Lead the development of technical proposals and solution design for GMP-related pitches
- Help position GMP as a strategic growth driver, not just a delivery function
- Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies
- Build and maintain relationships with key stakeholders within Google GMP
- Stay at the forefront of new platform developments, features, and industry changes
Requirements
- 8–10+ years experience in digital marketing / ad tech, with strong agency exposure
- Deep, hands-on expertise in DV360 and CM360 (priority areas)
- Working knowledge of SA360, GA4, and broader GMP ecosystem
- Proven experience leading experienced practitioners, not just junior teams
- Ability to act as a senior technical authority and escalation point
- Strong understanding of commercial models, with experience owning or influencing P&L
- Experience supporting sales processes, pitches, or client growth initiatives
- Confident communicator, able to translate technical detail into commercial value.