Key skills
Field marketing experiencePipelinerevenue generationMarketing automation platformsB2B marketingStakeholder managementAnalytical mindsetCollaboration skillsAISaaSSalesforceCRMLeadershipStakeholder ManagementBudgetingCommunicationPresentation SkillsSales
About this role
NiCE is a global company delivering AI solutions for customer experience. As a Senior Field Marketing Manager, you will drive regional demand generation and pipeline growth through impactful marketing programs, collaborating closely with sales and cross-functional teams.
Responsibilities:
- Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue
- Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
- Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-based initiatives
- Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
- Drive demand generation through targeted campaigns and high-impact experiences
- Collaborate with partner marketing on joint events and co-marketing initiatives
- Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
- Analyze program performance and pipeline impact; report on ROI and optimize accordingly
- Manage budgets and external vendors to maximize program effectiveness
Requirements:
- Bachelors degree in marketing, communications or related field
- 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
- Proven experience driving pipeline and revenue through field and account-based marketing programs
- Strong alignment and partnership experience with enterprise sales teams and sales leadership
- Demonstrated success managing complex, multi-channel field programs across regions or territories
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Strong analytical mindset with the ability to measure, report, and optimize marketing impact
- Excellent communication, stakeholder management, and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
- Travel is a requirement in this role, approximately 15-25%
- Experience supporting enterprise and / or strategic accounts
- Familiarity with ABM platforms and intent data tools
- Prior experience working with channel, GSI's or alliance partners
- Global or multi-region field marketing experience