Marketing Operations Manager

Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. They are seeking a detail-oriented and technical Marketing Operations Manager to help build and scale their marketing technology stack, ensuring seamless and impactful outreach to members and B2B clients.

Responsibilities:

• MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with growth marketing teams
• Campaign Automation: Build, maintain, and monitor all automated campaigns and lifecycle journeys, ensuring high deliverability and operational excellence
• Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure all member-facing operations align with Lyra’s overarching security standards and brand governance
• Database Management: Oversee audience segmentation and data hygiene within the marketing automation platform to ensure highly targeted and personalized communications
• Performance Monitoring: Establish robust monitoring and alerting systems to identify and resolve any technical glitches or execution errors within automated workflows
• Campaign Optimization: Develop and document scalable processes for campaign execution, lead routing, and reporting to increase the efficiency of the broader marketing team

Requirements:

• 8+ years of experience in marketing operations, revenue operations, or a technical marketing role
• Expert-level proficiency in marketing automation platforms such as Braze, Marketo, or Salesforce Marketing Cloud
• Strong understanding of data structures, API integrations, and how marketing tools interface with product backends
• Exceptional troubleshooting skills with a 'systems thinking' approach to solving complex operational challenges
• Uncompromising focus on quality control and testing in a high-stakes, member-facing environment
• Experience in a HIPAA-compliant or highly regulated technical environment
• Basic knowledge of HTML/CSS for email template troubleshooting
• Certification in a major marketing automation platform (e.g., Marketo Certified Expert or Braze Certified Marketer)
• Experience managing marketing operations for a B2B2C or healthcare-focused company