Sr. Manager, Digital Product Analytics

Nutrafol is a growing company focused on hair wellness and innovative products. They are seeking a data-driven and strategic Senior Manager of Digital Product Analytics to lead analytics for Nutrafol.com and the Nutrafol App, driving insights that shape roadmap prioritization and optimize conversion and retention.

Responsibilities:

• Own KPI frameworks for ecommerce and subscription performance (traffic, CVR, AOV, churn, retention, cohorts)
• Build and maintain dashboards in Tableau and Mixpanel; guide eventual migration to GA4 where applicable
• Translate complex data into clear narratives—explaining why performance shifts occur and recommending next steps
• Support analytics needs tied to the GA4 reimplementation (requirements gathering, validation through analysis, funnel mapping, reporting checks)
• Partner with Retention Analytics to unify ecommerce, subscription, lifecycle, and CRM insights
• Conduct deep-dive analyses and opportunity sizing to support roadmap prioritization
• Identify high-impact CRO opportunities across web and app experiences
• Develop strong hypotheses, define success metrics, and guide test design
• Run post-test analyses (lift, significance, segmentation) and deliver clear insights and recommendations
• Drive a consistent, insight-led experimentation operating model across Digital Product
• Oversee weekly and monthly reporting for website and app performance
• Guide the Senior Associate in maintaining ongoing Excel/GSheets reporting and build recaps for executive shareouts
• Identify gaps in analytics and build scalable dashboards to improve clarity and visibility
• Lead opportunity sizing for roadmap initiatives to help prioritize projects in an impact vs. effort analysis
• Manage, coach, and develop the Senior Associate Analyst
• Partner with Product Managers to bring data-driven clarity into roadmap decisions
• Collaborate with SEO, Growth, and Lifecycle teams on shared KPIs and integrated insights
• Present insights, test readouts, and performance updates to Product, Marketing, and Executive Leadership
• Own Fullstory and Mixpanel contract and vendor needs

Requirements:

• 6–8+ years of experience in digital product analytics, ecommerce analytics, or growth analytics, preferably at a DTC or subscription-based company
• Proven experience in CRO, A/B testing strategy, and test readouts
• Expert proficiency with GA4, Google Tag Manager, and event-based analytics
• Strong experience with subscription analytics: retention, churn, cohort modeling, CLV, subscriber acquisition
• Proficiency with Google Analytics, FullStory, Tableau and Mixpanel; SQL a strong plus
• Strong understanding of ecommerce KPIs, digital funnels, attribution, and experimentation methodologies
• Demonstrated ability to turn data into compelling insights and recommendations
• Strong communication and stakeholder management skills—comfortable presenting to senior leadership
• Experience managing or mentoring analysts preferred