Principal Marketing Analyst

AlphaSense is a leading provider of AI-driven market intelligence that helps companies make informed decisions. As a Principal Marketing Analyst, you will shape marketing strategies through data analysis, transforming complex data into actionable insights to drive business growth.

Responsibilities:

• Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership
• Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs
• Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights
• Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends
• Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment