Senior Content Marketing Manager, Insights & Research

RevenueCat is a company that provides a monetization platform for mobile applications. They are seeking a Senior Content Marketing Manager, Insights & Research, to analyze industry trends and produce original research, particularly focusing on the State of Subscription Apps report and timely industry analysis.

Responsibilities:

• Track important industry developments and help RevenueCat respond with speed, clarity, and a useful point of view
• Monitor the app ecosystem for relevant news, policy changes, and emerging trends
• Write timely analysis that clarifies what’s happening, why it matters, and what app teams should do next
• Lead the editorial and analytical direction of our flagship annual report, the State of Subscription Apps (SOSA)
• Work with our data team to produce a steady stream of data-driven content throughout the year, turning RevenueCat’s unique dataset into original insights only we can publish
• Act as a source of editorial insight across the content team
• Develop data-backed story ideas, help App Growth Experts contribute their expertise to timely topics, and support the podcast team with relevant angles and context
• Contribute to cross-functional campaign and launch comms as part of a collaborative content team
• Help support editorial continuity (for example, working with our external subject matter experts on their blogs)
• Get up to speed on RevenueCat’s voice, editorial standards, and key datasets
• Build working relationships with the data team and the broader content team
• Publish your first timely analysis piece in response to an industry development
• Start contributing to editorial continuity during a teammate’s parental leave
• Establish a repeatable cadence for timely analysis that helps position RevenueCat as a trusted voice on industry developments
• Contribute a data-driven angle or insight that shapes a piece of content in another channel (e.g., a podcast episode or AGE blog post)
• Support or lead content for a marketing campaign or event, showing you can contribute beyond the core editorial remit when needed
• Publish your first original research asset or data-led report using RevenueCat data
• Become a trusted internal source of context on relevant app ecosystem developments
• Build a clear, repeatable process for tracking and responding to industry news
• Lead the editorial direction for the next State of Subscription Apps report in partnership with the data team
• Be a trusted internal and external voice on key developments in the subscription app economy
• Show clear impact on RevenueCat’s authority through timely analysis, original research, and insights used across channels

Requirements:

• 5+ years of experience in a role that requires writing and analysis, such as content marketing, journalism, or market research
• You already follow the mobile app ecosystem closely — app store policies, monetization trends, developer economics
• A journalistic mindset. You're curious, you move with speed, you can synthesize complex information quickly, and you have a strong point of view
• Data literacy. You're comfortable working with data, partnering with data analysts, and finding the narrative in the numbers
• Exceptional writing and editing skills. You can write a sharp, timely analysis as well as a nuanced, data-heavy report
• Your portfolio demonstrates both
• Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced
• Have a background in data journalism, or have worked as an analyst or writer covering the tech/mobile industry
• Have experience producing or contributing to a flagship research report, annual benchmark, or data-driven editorial series — not just one-off blog posts
• Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity