Associate Director, Global Marketing Performance & Strategy Enablement

Illumina is a company focused on expanding access to genomic technology for health equity. The Associate Director, Global Marketing Performance & Strategy Enablement is responsible for advancing the performance infrastructure of Global Marketing, driving data-driven decision-making, and ensuring alignment between marketing strategy and commercial priorities.

Responsibilities:

• Define the framework and requirements for global marketing performance dashboards
• Design and standardize executive-level reporting for: NPI launch performance (pipeline creation, revenue ramp, attach rates, velocity), Global marketing programs and thematic initiatives, Multi-channel campaign effectiveness, Website engagement and conversion performance, Regional full-funnel KPI performance
• Ensure consistent visibility into marketing-sourced and marketing-influenced pipeline and revenue
• Enable structured reporting frameworks for QBRs and executive updates
• Lead the global marketing attribution roadmap, advancing toward multi-touch attribution maturity
• Establish phased Return on Marketing Investment (ROMI) frameworks to measure program-level impact
• Enable full-funnel visibility linking marketing initiatives to pipeline and revenue outcomes
• Develop and operationalize leading performance indicators that signal early marketing impact on pipeline creation, engagement depth, and opportunity progression
• Partner with Commercial Operations and Finance to ensure clean funnel definitions and revenue integrity
• Strengthen data-driven decision-making across global and regional marketing teams
• Define frameworks and reporting structures that enable consistent visibility into funnel performance across regions
• Partner with Commercial Operations to establish standardized methodologies for identifying conversion bottlenecks and pipeline leakage
• Lead the global marketing planning process, coordinating strategy development, campaign planning, and performance target setting across global and regional teams
• Define structured planning methodologies that connect marketing strategy, campaign planning, and pipeline targets across global and regional teams
• Support development of marketing investment and resource allocation frameworks to ensure marketing resources are aligned with strategic priorities and growth opportunities
• Embed measurable KPIs into annual marketing planning frameworks
• Ensure marketing programs and initiatives are built with defined funnel targets and performance expectations
• Align global and regional planning through standardized templates and governance checkpoints
• Enable marketing leaders with insights that inform prioritization and resource allocation decisions
• Translate business and commercial priorities into measurable marketing OKRs and performance targets
• Align regional KPI targets with global strategic objectives
• Support structured performance review cadences to track progress against OKRs
• Ensure transparency of marketing’s contribution to pipeline growth and revenue impact
• Establish standardized marketing scorecards that enable consistent evaluation of program performance across regions and initiatives
• Facilitate cross-functional performance review forums (e.g. quarterly marketing reviews) to assess progress, identify improvement opportunities, and inform strategic adjustments
• Establish governance standards for marketing performance measurement and reporting consistency
• Lead campaign and program retrospectives to capture insights and scale best practices globally
• Drive continuous improvement initiatives that strengthen marketing effectiveness, accountability, and credibility
• Elevate marketing’s role as a measurable, performance-driven strategic partner

Requirements:

• Typically requires a minimum of 15 years of related experience in marketing analytics, marketing operations, performance strategy, or commercial analytics within a global B2B organization with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience; or equivalent experience
• Demonstrated ownership of dashboards, attribution frameworks, and KPI governance
• Strong understanding of B2B marketing funnels and pipeline analytics
• Experience partnering closely with Field Marketing, Commercial Operations, and Product Marketing
• Experience embedding performance metrics into annual planning and OKR frameworks
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
• Experience with BI tools (e.g., Tableau, Hive9, Workfront, Power BI, Looker)
• Strong executive communication skills with the ability to translate data into strategic insight and actionable recommendations
• Ability to operate effectively in a matrixed global organization