Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Intismeran Autogene

Merck is a leading company in the oncology sector, and they are seeking an Associate Director for US Oncology Marketing focusing on patient experience strategy for intismeran autogene. The role involves defining and shaping patient support strategies, collaborating across teams, and optimizing the patient journey to enhance treatment experiences.

Responsibilities:

• Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey
• Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated
• Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization
• Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch
• Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey
• Identify emerging analytical capabilities to enhance PSP and future-state design for intismeran
• Define support strategies that help patients successfully progress through key milestones in the intismeran treatment journey, including coordination at critical handoffs, mitigation of logistical barriers, and support for timely treatment initiation and completion
• Manage budget and spend across agencies, and campaign development and execution while managing key AOR and vendor relationships
• Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers and generating actionable recommendations for improvement

Requirements:

• Bachelor's degree or equivalent (BA/BS)
• 5+ years in pharma or healthcare, including experience with patient support, patient relationship marketing or adherence
• Patient Support Program and/or Hub experience is required
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and insights to make business decisions, and ability to build and monitor KPI reporting for performance and adherence metrics
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to plan, prioritize, execute, anticipate challenges
• Accountability
• Adaptability
• Data Insights
• Gene Therapy
• Innovation
• Market Access
• Market Research
• Oncology Marketing
• Problem Solving
• Strategic Collaborations
• Strategic Planning
• Strategic Thinking
• Strategy Development
• Teamwork
• MBA or equivalent preferred
• Experience in the commercialization of complex therapies, including cell/gene therapy or radioligand therapy products
• Agency and vendor management
• Awareness and understanding of US commercial and regulatory requirements
• Marketing experience, ideally with a focus on patient engagement, CRM, and adherence strategy