Senior Social Media & Digital Marketing Specialist

Inspired Interiors Inc. is a luxury interior design firm seeking an experienced Senior Social Media & Digital Marketing Specialist to own and elevate our established digital presence. This role focuses on managing social media accounts, creating high-quality content, and optimizing digital marketing strategies to enhance brand visibility.

Responsibilities:

• Own day-to-day management of established social media accounts, including Instagram, Facebook, and LinkedIn (minimal activity on Pinterest, TikTok, and YouTube)
• Create, schedule, and publish high-quality content including graphics, captions, behind-the-scenes storytelling, and occasional ads
• Collaborate with the internal team on creative direction; limited reel creation support will be provided
• Maintain a consistent, elevated brand voice aligned with a luxury interior design studio
• Monitor performance, optimize content strategy, and report on monthly results
• Support social media and digital marketing efforts to increase visibility and drive bookings
• Align content with hospitality, travel, and lifestyle audiences
• Manage and execute email newsletters
• Conduct periodic SEO, UX, and conversion audits
• Monitor analytics and provide monthly insights and strategic recommendations
• Implement minor website updates directly or coordinate with third-party specialists as needed
• Utilize tools such as Hotjar for behavioral insights
• Support brand visibility across emerging AI-based discovery platforms (e.g., ChatGPT, Gemini) through structured content and reputation-building strategies
• Request and secure two new reviews per month across platforms such as Google and Houzz
• Identify new opportunities for brand awareness, partnerships, and lead generation
• Use platforms such as Qwoted to identify and respond to relevant media opportunities
• Pitch and help secure placements in appropriate design, lifestyle, and real estate outlets

Requirements:

• 8–10+ years of senior-level experience in digital marketing, social media, or PR
• Proven experience managing established brand accounts (not startup-only experience)
• Strong writing, communication, and visual storytelling skills
• Proficiency in Canva, Adobe Creative Suite, social scheduling tools, and analytics platforms
• Solid understanding of SEO, paid advertising, and social algorithms
• Experience in luxury markets such as interior design, real estate, hospitality, lifestyle, or fashion strongly preferred
• Comfortable working independently and owning strategy through execution