Business Development Executive

Franklin Madison is seeking a Business Development Executive who excels at engaging prospective clients and translating complex direct marketing concepts into effective messaging for C-Suite executives. The role involves conducting research to identify leads, fostering engagement with decision-makers, and collaborating with marketing teams to craft tailored proposals.

Responsibilities:

• Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns. Pre-qualify those raw leads
• Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc
• Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives
• Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations
• Lead discovery calls/meetings independently to identify prospective clients’ key needs and pain points. Where applicable, set a follow up proposal presentation
• Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs
• Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc
• Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc.) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned
• Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested
• Other duties as assigned by leadership

Requirements:

• Achieve assigned sales budgets and new customer quotas annually
• All CRM activity accurate and updated weekly
• Actively participate in sales meetings
• Working knowledge and application of sales methodologies, processes and procedures
• Strong business and financial acumen successfully applied to distinguish between revenue opportunities that can yield material result and those that hold little promise of success
• Computer skills in an MS Windows environment
• Should be proficient in the use and management of sales database tracking programs, and the use of MS Office
• Business degree or related business experience preferred
• 3-5 years of sales experience in direct marketing, direct mail/print, database marketing or digital marketing sales is preferred