Strategic Marketing Operations Specialist

Dynatrace is a one-product software company creating real value for the largest enterprises and millions of end customers globally. They are seeking a Marketing Operations Manager to own and optimize the marketing technology stack, ensuring it supports business needs while scaling for future growth.

Responsibilities:

• Own the full lifecycle of the marketing technology stack, including selection, implementation, integration, optimization, and retirement of tools
• Develop and maintain a marketing technology strategy and multi‑year roadmap aligned to marketing and company priorities
• Evaluate new tools and capabilities, building business cases and recommendations for leadership
• Balance tool consolidation vs. innovation to reduce complexity while increasing capability
• Create and maintain clear documentation System architecture diagrams SOPs and admin guides Integration and data flow documentation
• Lead technical implementation and configuration of marketing tools, including integrations across CRM, data platforms, and analytics systems
• Partner with IT, Business Operations, and Legal to manage data flows, system dependencies, permissions, and governance
• Troubleshoot technical issues, coordinate upgrades, migrations, and new feature rollouts
• Define and own metrics and dashboards to monitor Tool adoption and active usage, Feature utilization, Data quality and system performance, and Operational efficiency/ROI
• Establish benchmarks and success criteria for each tool and identify under‑performing or redundant technology
• Partner with enablement teams to support onboarding, training, and best practices for marketing users

Requirements:

• 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations
• Proven experience owning and managing a complex marketing technology stack
• Hands‑on experience with technical implementations, integrations, and system configuration
• Strong analytical skills with experience defining metrics and evaluating tool performance and ROI
• Excellent documentation and communication skills
• Ability to manage multiple initiatives and stakeholders in a fast‑paced environment
• Advance experience with Marketo, 6sense, LeanData, PowerBI, Salesforce
• Familiarity with integration tools, APIs, and workflow automation