Manager, Product Marketing

MeridianLink is seeking a Manager, Product Marketing to lead their Consumer Product Marketing team. This role is responsible for driving the strategic direction and execution of product marketing initiatives while overseeing a team of Product Marketing Managers.

Responsibilities:

• Lead, coach, and develop a team of Product Marketing Managers, providing clear direction, performance feedback, and career development support
• Set and communicate product marketing strategy and priorities aligned to company objectives and product roadmaps
• Oversee messaging, positioning, and go-to-market strategies across assigned consumer product lines
• Ensure high-quality execution of product launches, sales enablement materials, customer-facing messaging, and marketing collateral
• Partner closely with Product Management to align on market insights, product strategy, roadmaps, pricing, and packaging
• Drive cross-functional alignment with Sales, Demand Generation, Brand, and Customer-facing teams to ensure consistent and effective execution
• Review, prioritize, and allocate team workload to ensure focus on initiatives with the greatest business impact
• Provide guidance and escalation support on complex or high-impact product marketing initiatives
• Use market research, customer insights, and performance data to inform strategy and continuous improvement
• Represent Product Marketing in cross-functional planning, reviews, and leadership discussions

Requirements:

• Proven ability to lead, coach, and develop product marketing professionals
• Strong strategic thinking skills with the ability to translate strategy into clear priorities and execution plans
• Deep understanding of product marketing fundamentals, including positioning, messaging, go-to-market strategy, and sales enablement
• Ability to influence cross-functional partners and drive alignment without direct authority
• Ability to analyze market, customer, and performance data to inform decisions and resolve complex problems
• Strong communication and presentation skills, with the ability to tailor messaging to different audiences
• Ability to manage competing priorities and guide teams through ambiguity
• Bachelor's degree and 6+ years of relevant experience, including demonstrated people leadership experience