Senior Manager, Marketing Operations (Direct Mail)

Mission Lane is a purpose-driven fintech company dedicated to paving a clear path for financial success. They are seeking a Senior Manager, Marketing Operations to lead the direct mail marketing channel, ensuring precision in delivering credit offers and managing the marketing operations team.

Responsibilities:

• Serve as the final quality gatekeeper for all marketing campaigns, ensuring every offer, term, and disclosure is perfectly mapped in our highly regulated financial environment
• Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams to design scalable workflows
• Identify opportunities to automate data processing and campaign building, reducing manual steps and accelerating our time-to-launch
• Lead the production lifecycle, managing print vendor relationships, postal logistics (USPS), and inventory to optimize pricing
• Directly manage and develop the marketing operations team, fostering a culture of uncompromising attention to detail and continuous growth
• Improve and maintain robust documentation and processes for responding to audits with transparency and integrity

Requirements:

• 7+ years in Marketing Operations or Program Management, with specific experience managing complex, recurring direct mail cycles
• Proven experience in a regulated industry where precision and compliance are essential
• Technical proficiency in managing roadmaps and understanding complex data logic, such as segmentation and offer mapping
• Experience managing direct reports and successfully influencing cross-functional technical teams like Data and Engineering
• Hands-on experience managing print vendors, mail shops, and postal logistics
• Ability to travel as needed
• Direct marketing experience within the credit card or financial services industry
• Experience moving a team from manual workflows to automated systems