Principal Product Marketing Manager

Ministry Brands is a leading provider of SaaS operational management systems and digital engagement tools for faith-based and non-profit organizations. They are seeking a Principal Product Marketing Manager responsible for driving go-to-market strategy, positioning, and messaging, as well as enhancing awareness and demand for their products.

Responsibilities:

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff
• Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest.Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline
• Define success metrics for launches and track performance to optimize results over time
• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership, RevOps, and Product
• Identify where current market assumptions are weak, where sharper targeting is needed, and where additional research would improve commercial decision-making
• Translate market and segment insight into clear commercialization implications for demand generation, sales, packaging, and go-to-market strategy
• Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including church administrators, parish business managers, diocesan leaders, and ministry staff
• Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences
• Maintain a messaging architecture that is consistent across channels and evolves with the market
• Create and refine positioning and message frameworks for priority initiatives, ensuring each motion clearly defines the customer problem, differentiated value, proof, and why now
• Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market
• Conduct win/loss analysis and synthesize market insight to inform positioning, sales strategy, and prioritization decisions
• Develop commercial insight that helps the business focus on the right segments, motions, and differentiated value stories
• Develop strategic sales narratives, core enablement materials, and messaging frameworks that equip Sales to win priority opportunities, in partnership with the appropriate teams
• Partner closely with Sales leadership to understand buyer objections, pipeline dynamics, and competitive challenges
• Deliver training sessions and messaging workshops to ensure consistent positioning in the field
• Conduct qualitative and quantitative research; including customer interviews and surveys to build rich personas and buyer journey maps
• Surface customer and market insight that informs product strategy, commercialization decisions, segmentation, messaging, and campaign focus
• Clarify audience distinctions that help Demand Gen and Sales target more precisely and avoid overly broad go-to-market execution
• Partner with Demand Generation and Content to improve campaign performance through sharper audience focus, stronger message-market fit, and clearer commercialization inputs
• Review and provide strategic input on external content: emails, landing pages, webinars, and thought leadership to ensure strong messaging
• Serve as the subject matter expert for your product areas across all marketing channels
• Act as a strategic connector across Product Management, Sales, Demand Generation, Customer Adoption, RevOps, and Marketing to improve alignment on priority commercial initiatives
• Influence without authority by driving clarity, decision-making, and momentum across a matrixed organization
• Help raise the quality and consistency of commercialization work through frameworks, standards, and strong cross-functional partnership, not formal team leadership
• Create and improve repeatable PMM frameworks and templates that strengthen commercialization quality across priority initiatives
• Help define the minimum PMM inputs needed for launches and growth motions, including TAM, ICP, positioning, messaging, proof, readiness, and handoff
• Clarify where PMM should engage upstream versus downstream to improve efficiency and avoid reactive, low-value work

Requirements:

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS
• Bachelor's degree in marketing or business, or an equivalent combination of education and experience
• Demonstrated track record owning GTM strategy and execution across multiple product lines
• Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message
• Experience translating complex or technical products into accessible narratives for non-technical buyers
• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness
• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence
• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution
• A strategic thinker with a strong bias for execution – proven track record of leading and delivering results in high-growth environments
• Strong analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement
• Superb project management skills and confidence to work within a dynamic environment – when priorities change rapidly, you're able to adapt quickly
• Comfortable working with and presenting to senior leadership
• Working knowledge of modern tech stack tools: Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more
• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations
• Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or commercial motions, ideally within faith-based, nonprofit, or mission-driven markets
• Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity