Manager, International Marketing

Foundation Medicine is a leading company in the healthcare sector, and they are seeking a Manager, International Marketing to lead the planning and execution of marketing activities across assigned international markets. The role involves collaborating with cross-functional teams to adapt U.S. strategies for local markets, ensuring effective marketing execution and strong product adoption internationally.

Responsibilities:

• Work closely with International Commercial Team to adapt and execute marketing activities for assigned ex-US markets, ensuring alignment to global strategy while tailoring plans to local customer and market needs
• In collaboration with relevant stakeholders, adapt and execute marketing activities for assigned ex-US markets, ensuring alignment with global strategy, customer and market needs, as well as local and regional regulatory requirements (e.g., EU IVDR)
• Understand the unique needs of key customer stakeholders across international cancer care healthcare systems (e.g., oncologists, pathologists, administrators, payers, distributors)
• Translate insights provided by Marketing Strategy & Insights and International Commercial teams—along with relevant regional input—into actionable commercial execution for ex-US markets
• Support the development and execution of ex-US marketing plan in close partnership with International Commercial, Product, Medical, and other cross-functional stakeholders
• Maintain regular, week-to-week communication with International Commercial Team to ensure their full visibility into the Foundation Medicine marketing calendar, enabling a coordinated approach to planning and execution
• Partner with International Commercial Team to build and execute new product launch plans for ex-US markets, regardless of whether the solution launches first in the US or ex-US, to ensure strong market uptake
• Partner with International Commercial Team to adapt existing US content—or create new materials when needed—for ex-US markets, to reflect cultural, clinical practice and healthcare system differences across markets to ensure relevant and effective targeting. Work closely with Foundation Medicine Digital Marketing & Events Team for digital and events execution
• Collaborate with the Associate Director, KOL Engagement and International Commercial Team to explore and apply the external speaker bureau model for ex-US markets, assessing both speaker engagement opportunities and relevant infrastructure for potential adoption
• Anticipate risks in global or regional marketing execution, develop contingency plans, and proactively address barriers by working closely with the International Commercial Team
• Ensure marketing execution is consistently implemented across international channels while enabling local customization
• Accurately estimate the business impact of marketing initiatives across assigned markets
• Track performance metrics and KPIs; analyze outcomes and refine marketing execution to maximize business results
• Effectively manage international-specific marketing budgets to achieve business objectives
• Apply a continuous improvement mindset to processes, workflows and marketing execution
• Travel up to 35%, including international travel to team meetings and congresses
• Complete all work in accordance with Foundation Medicine and Roche’s legal and compliance guidelines
• Perform other related duties as assigned

Requirements:

• Bachelor's Degree
• 5+ years of marketing experience in healthcare, diagnostics, biotechnology, or life sciences
• Experience supporting or executing within international or multi-regional markets (preferred if directly ex-US)
• Demonstrated ability to execute marketing tactics that drive business results
• Familiarity with primary and secondary market research, including interpreting data to guide execution
• Strong communication skills with the ability to align a diverse set of cross-functional stakeholders
• Excellent attention to detail; ability to manage multiple projects, timelines and deliverables
• Strong organizational, project management, and follow-through skills
• Experience developing content and integrated campaigns for diverse audiences
• Experience working with Legal, Compliance, Medical, and Regulatory review teams
• Prior experience managing in-house creative team or external agencies/vendors
• Proficiency with MS Office (Word, Excel, PowerPoint)
• Demonstrated commitment to FMI's values: Integrity, Courage and Passion
• Unquestionable ethics and professionalism