Foundation Medicine is a leading company in the healthcare sector, and they are seeking a Manager, International Marketing to lead the planning and execution of marketing activities across assigned international markets. The role involves collaborating with cross-functional teams to adapt U.S. strategies for local markets, ensuring effective marketing execution and strong product adoption internationally.
Responsibilities:
- Work closely with International Commercial Team to adapt and execute marketing activities for assigned ex-US markets, ensuring alignment to global strategy while tailoring plans to local customer and market needs
- In collaboration with relevant stakeholders, adapt and execute marketing activities for assigned ex-US markets, ensuring alignment with global strategy, customer and market needs, as well as local and regional regulatory requirements (e.g., EU IVDR)
- Understand the unique needs of key customer stakeholders across international cancer care healthcare systems (e.g., oncologists, pathologists, administrators, payers, distributors)
- Translate insights provided by Marketing Strategy & Insights and International Commercial teams—along with relevant regional input—into actionable commercial execution for ex-US markets
- Support the development and execution of ex-US marketing plan in close partnership with International Commercial, Product, Medical, and other cross-functional stakeholders
- Maintain regular, week-to-week communication with International Commercial Team to ensure their full visibility into the Foundation Medicine marketing calendar, enabling a coordinated approach to planning and execution
- Partner with International Commercial Team to build and execute new product launch plans for ex-US markets, regardless of whether the solution launches first in the US or ex-US, to ensure strong market uptake
- Partner with International Commercial Team to adapt existing US content—or create new materials when needed—for ex-US markets, to reflect cultural, clinical practice and healthcare system differences across markets to ensure relevant and effective targeting. Work closely with Foundation Medicine Digital Marketing & Events Team for digital and events execution
- Collaborate with the Associate Director, KOL Engagement and International Commercial Team to explore and apply the external speaker bureau model for ex-US markets, assessing both speaker engagement opportunities and relevant infrastructure for potential adoption
- Anticipate risks in global or regional marketing execution, develop contingency plans, and proactively address barriers by working closely with the International Commercial Team
- Ensure marketing execution is consistently implemented across international channels while enabling local customization
- Accurately estimate the business impact of marketing initiatives across assigned markets
- Track performance metrics and KPIs; analyze outcomes and refine marketing execution to maximize business results
- Effectively manage international-specific marketing budgets to achieve business objectives
- Apply a continuous improvement mindset to processes, workflows and marketing execution
- Travel up to 35%, including international travel to team meetings and congresses
- Complete all work in accordance with Foundation Medicine and Roche’s legal and compliance guidelines
- Perform other related duties as assigned
Requirements:
- Bachelor's Degree
- 5+ years of marketing experience in healthcare, diagnostics, biotechnology, or life sciences
- Experience supporting or executing within international or multi-regional markets (preferred if directly ex-US)
- Demonstrated ability to execute marketing tactics that drive business results
- Familiarity with primary and secondary market research, including interpreting data to guide execution
- Strong communication skills with the ability to align a diverse set of cross-functional stakeholders
- Excellent attention to detail; ability to manage multiple projects, timelines and deliverables
- Strong organizational, project management, and follow-through skills
- Experience developing content and integrated campaigns for diverse audiences
- Experience working with Legal, Compliance, Medical, and Regulatory review teams
- Prior experience managing in-house creative team or external agencies/vendors
- Proficiency with MS Office (Word, Excel, PowerPoint)
- Demonstrated commitment to FMI's values: Integrity, Courage and Passion
- Unquestionable ethics and professionalism