Content Marketing Manager

Publicis Media is a leading company in AI social data and conversion technology, seeking a Content Marketing Manager to oversee creator-facing content for Captiv8's social commerce products. The role involves creating high-quality content, managing social media channels, and tracking performance metrics to optimize creator experiences and enhance product offerings.

Responsibilities:

• Own all creator-facing content and communications for Captiv8’s social commerce products
• Produce a weekly creator newsletter featuring program updates, product tips, trends, and curated content
• Develop and deploy ad-hoc email marketing campaigns to drive adoption, activation, and retention
• Create clear, compelling product copy for storefront features, affiliate instructions, onboarding flows, notifications, and in-platform messages
• Support updates to email onboarding drips, creator notifications, tooltips, and educational content
• Create, film, edit, and publish short-form content across Instagram, TikTok, and emerging channels to promote Captiv8’s creator tools
• Run Captiv8’s creator-facing social media accounts end-to-end (strategy, calendar, execution, reporting)
• Develop content including:
• ○ Tutorials
• ○ Product explainers
• ○ Creator tips
• ○ Success stories
• ○ Feature launches
• ○ Trend-aligned short-form videos
• Ensure brand voice is authentic, helpful, and aligned with what creators respond to
• Track performance metrics across storefront and affiliate programs (e.g., adoption rates, link creation, click-through, GMV indicators)
• Identify insights, trends, and creator behaviors to inform product and operational improvements
• Share clear recommendations with internal teams (Product, Creator Success, Product Marketing) on how to optimize creator experience, drive conversions, and improve content performance
• Support top creator segments by:
• ○ Surfacing best practices
• ○ Highlighting success stories
• ○ Helping identify gaps in product or processes
• Work closely with Creator Success to collect creator feedback and translate it into actionable product recommendations

Requirements:

• Bachelor's degree and 3+ years in Content Marketing, Social Media, or Creator-focused Marketing
• Demonstrated experience creating content across TikTok, Instagram, Reels, Shorts, or YouTube
• Strong writing skills: able to produce newsletters, product copy, and short-form content
• Comfortable reviewing and interpreting performance data to guide decisions
• Experience with email platforms, social scheduling tools, and basic design or editing tools
• Strong communication, organization, and project management abilities
• Passion for empowering creators and understanding creator workflows
• Bonus: You are a creator yourself (even at a micro level)