Senior Marketing & Business Development Manager

Da Vinci is a mid-stage SaaS company focused on serving mid-market and enterprise 3PL and warehouse operators. They are seeking a driven Marketing & Business Development Manager to improve their inbound pipeline, execute marketing campaigns, and manage lead qualification processes.

Responsibilities:

• Execute multi-channel marketing campaigns (email, content, paid, social, SEO, events, webinars)
• Manage or support vendor relationships (agencies, freelancers, designers)
• Manage and oversee content: blog posts, case studies, guides, landing pages, email sequences
• Oversee website updates, messaging, and conversion optimization
• Build nurture workflows in HubSpot (or similar) for Marketing Qualified Lead (MQL) -> Sales Qualified Lead (SQL) progression
• Manage marketing analytics, dashboards, and campaign reporting
• Coordinate logistics and sponsorships for industry events & trade shows for highest impact
• Follow up with all inbound leads quickly and professionally
• Conduct initial qualification calls/emails to understand fit, timeline and needs
• Route qualified opportunities and schedule meetings for the Sales team
• Orchestrate Sales and Follow Up Communications
• Maintain consistent, high quality CRM notes and follow-up cadences
• Run outbound "warm outreach" sequences for priority accounts when needed
• Help optimize lead routing, scoring and qualification criteria
• Create pricing quotes or proposals using templates (no complex negotiation required)
• Maintain CRM hygiene, pipeline accuracy and core reporting
• Prepare pre-demo materials, follow-up emails, and handoff documentation
• Build repeatable processes that improve speed and reduce admin load on sales
• Coordinate logistics and sponsorships
• Pre-book meetings
• Execute post-event follow-up within 24–48 hours
• Qualify event leads into SQL or nurture tracks
• Track trade show ROI (cost per SQL, cost per opportunity)

Requirements:

• 4-8 years in marketing, demand generation, growth, sales, marketing and business development or a hybrid revenue role
• Confident speaking with COO, VP Ops, IT Directors with strong writing and communication skills
• Hands-on with CRM (HubSpot preferred), email automation and analytics tools
• Comfortable owning results, wearing multiple hats and shifting between creative and operational tasks
• Data-driven, organized, and proactive about improving processes
• Builder who thrives in ambiguity. Self-starter who thrives in small teams and wants meaningful ownership