Cision is a global leader in PR, marketing and social media management technology. As a Field Marketing Manager, you will develop and execute demand generation programs while collaborating closely with the sales team to drive high-quality leads and contribute to the North America marketing strategy.
Responsibilities:
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
- Work closely with our NA sales team and forge strong communication and processes between teams
- Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Requirements:
- BA/BS degree, preferably in marketing, PR or business
- At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel
- Experience with A/B testing, inbound and outbound marketing tactics
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships
- Demonstrated track record of generating innovative content and campaigns that exceed target goals
- Strong written and verbal communication
- Knowledge of WordPress, Marketo and SFDC (or similar)
- Strong attention to detail, accuracy and creative skills
- Strong understanding of B2B event planning and management
- Travel will be necessary for this role
- Experience in the software industry sector, highly desirable