Field Marketing Manager

Cision is a global leader in PR, marketing and social media management technology. As a Field Marketing Manager, you will develop and execute demand generation programs while collaborating closely with the sales team to drive high-quality leads and contribute to the North America marketing strategy.

Responsibilities:

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
• Work closely with our NA sales team and forge strong communication and processes between teams
• Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
• Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
• Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards

Requirements:

• BA/BS degree, preferably in marketing, PR or business
• At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel
• Experience with A/B testing, inbound and outbound marketing tactics
• Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
• Deep understanding of how to manage and optimize the lead handoff from marketing to sales
• Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships
• Demonstrated track record of generating innovative content and campaigns that exceed target goals
• Strong written and verbal communication
• Knowledge of WordPress, Marketo and SFDC (or similar)
• Strong attention to detail, accuracy and creative skills
• Strong understanding of B2B event planning and management
• Travel will be necessary for this role
• Experience in the software industry sector, highly desirable