Content Marketing Strategist

Culligan Quench is dedicated to improving lives and the environment by providing sustainable water solutions. They are seeking a Content Marketing Strategist to drive organic digital growth through high-quality content creation and optimization for their B2B workplace hydration services.

Responsibilities:

• Develop and maintain a full-year content calendar aligned with marketing initiatives, product launches, industry events, buyer journeys, and high-impact trends
• Develop high-quality content and knowledge hubs across blogs, website pages, organic social, and downloadable assets, strategically repurposing core content into multiple formats to maximize LLM retrieval, AI citation, reach, engagement, and lifecycle value
• Drive organic growth across SEO, GEO, and AEO by partnering with an SEO agency and executing independently to align content with search intent, buyer questions, and AI discovery patterns, while strengthening brand transparency, AI authority, and E-E-A-T
• Create trend-based and insight-led thought leadership content using current events, industry data, and Culligan Quench proprietary research
• Own strategy for AI search visibility (ChatGPT, Perplexity, Google AI Overviews), ensuring Quench content is structured for citation in LLM-generated answers
• Build structured content frameworks using schema markup and entity optimization
• Manage our YouTube video content strategy, cadence, transcriptions, visual knowledge assets, and structured video content
• Manage the organic social media calendar in partnership with our social media agency
• Analyze content performance AI Overview visibility across Google Search Console, GA4, Moz, SEMrush, and Salesforce to drive continuous improvement, and regularly report insights and recommendations to leadership for feedback and alignment
• Work closely with internal teams and agency partners to execute content initiatives
• Ensure a consistent brand voice, tone, and messaging across all channels
• Stay informed on B2B content trends, emerging formats, AI-driven discovery, and evolving buyer behaviors

Requirements:

• 3-5 years of experience creating high-quality B2B content (blogs, website copy, social media, white papers, case studies)
• Experience building scalable content systems using AI tools and automation to produce high-quality SEO content at scale
• Strong research, writing and editing skills with attention to clarity, tone, and conversion
• Working knowledge of SEO and organic content best practices
• Familiarity with social platforms like Meta, LinkedIn, YouTube, and TikTok
• Comfortable working in a fast-paced, collaborative environment
• Work independently with strong organizational and time management skills
• Analytical skills and experience measuring the impact and effectiveness of content
• Ability to think strategically and make data-backed content recommendations
• Exposure to GEO, AEO, AI search optimization, or structured content concepts
• Experience with WordPress or other CMS platforms
• Demonstrates an eye for design and foundational Adobe Creative Suite skills, with the ability to envision how content, such as white papers, should be visually structured, including layout, callouts, and overall visual appeal
• Interest in multimedia content (video, webinars, podcasts)