Sales Development Representative

Sienna Charles is seeking a Sales Development Representative (SDR) to support their sales team by driving top-of-funnel activity and generating new opportunities. The SDR will be responsible for qualifying inbound interest, engaging leads, booking discovery calls, and managing the CRM pipeline.

Responsibilities:

• Own inbound lead follow-up across all channels (e.g., inbound lead forms, referrals, partnerships)
• Qualify prospects based on defined criteria (profile fit, budget, intent, timing)
• Engage leads via email, phone, and other channels to move them toward a scheduled call
• Book qualified discovery calls for senior sales team members
• Ensure all scheduled calls include clear notes and relevant background context
• Proactively source and engage new prospects using the existing CRM database (HubSpot)
• Identify high-value prospects and segments for targeted outreach
• Execute outbound campaigns via email, LinkedIn, and other channels
• Generate new opportunities by re-engaging dormant leads and uncovering new contacts
• Utilize alternative channels and tools to source new leads beyond the existing database (e.g., LinkedIn, directories, partnerships, research tools)
• Actively build, manage, and optimize outbound and inbound sequences within HubSpot and other CRM/sales engagement tools
• Continuously test and refine messaging, targeting, and sequencing to improve response and conversion rates
• Collaborate with leadership on outbound messaging and targeting strategy
• Maintain accurate and up-to-date records in HubSpot, including lead status, notes, and activities
• Track and manage early-stage pipeline from initial contact through qualification and scheduling
• Ensure timely follow-up and consistent touchpoints with all active leads
• Assist with reporting on key metrics such as:Number of qualified calls booked
• Conversion rates (lead → call)
• Pipeline activity and velocity
• Conduct research on prospects prior to scheduled calls (background, company, potential needs)
• Identify key insights to personalize outreach and improve engagement
• Prepare concise briefing notes for the sales team ahead of calls
• Assist with scheduling, calendar coordination, and follow-ups
• Support execution of sales campaigns and initiatives
• Collaborate with marketing to provide feedback on lead quality and messaging performance

Requirements:

• 1–3+ years in an SDR, sales support, or client-facing role
• Experience working in a CRM system (HubSpot preferred)
• Experience in outbound prospecting and inbound lead qualification
• Proficiency in CRM management and pipeline tracking
• Strong email writing and outreach skills
• Comfortable using LinkedIn and other research tools
• Able to quickly learn and adapt to new systems and tools
• Highly organized with strong attention to detail
• Strong written and verbal communication skills
• Persistent and proactive with follow-up
• Comfortable managing multiple conversations and priorities at once
• Naturally curious and research-driven
• Able to communicate professionally with high-level stakeholders
• Background in high-touch service industries