Sienna Charles is seeking a Sales Development Representative (SDR) to support their sales team by driving top-of-funnel activity and generating new opportunities. The SDR will be responsible for qualifying inbound interest, engaging leads, booking discovery calls, and managing the CRM pipeline.
Responsibilities:
- Own inbound lead follow-up across all channels (e.g., inbound lead forms, referrals, partnerships)
- Qualify prospects based on defined criteria (profile fit, budget, intent, timing)
- Engage leads via email, phone, and other channels to move them toward a scheduled call
- Book qualified discovery calls for senior sales team members
- Ensure all scheduled calls include clear notes and relevant background context
- Proactively source and engage new prospects using the existing CRM database (HubSpot)
- Identify high-value prospects and segments for targeted outreach
- Execute outbound campaigns via email, LinkedIn, and other channels
- Generate new opportunities by re-engaging dormant leads and uncovering new contacts
- Utilize alternative channels and tools to source new leads beyond the existing database (e.g., LinkedIn, directories, partnerships, research tools)
- Actively build, manage, and optimize outbound and inbound sequences within HubSpot and other CRM/sales engagement tools
- Continuously test and refine messaging, targeting, and sequencing to improve response and conversion rates
- Collaborate with leadership on outbound messaging and targeting strategy
- Maintain accurate and up-to-date records in HubSpot, including lead status, notes, and activities
- Track and manage early-stage pipeline from initial contact through qualification and scheduling
- Ensure timely follow-up and consistent touchpoints with all active leads
- Assist with reporting on key metrics such as:Number of qualified calls booked
- Conversion rates (lead → call)
- Pipeline activity and velocity
- Conduct research on prospects prior to scheduled calls (background, company, potential needs)
- Identify key insights to personalize outreach and improve engagement
- Prepare concise briefing notes for the sales team ahead of calls
- Assist with scheduling, calendar coordination, and follow-ups
- Support execution of sales campaigns and initiatives
- Collaborate with marketing to provide feedback on lead quality and messaging performance
Requirements:
- 1–3+ years in an SDR, sales support, or client-facing role
- Experience working in a CRM system (HubSpot preferred)
- Experience in outbound prospecting and inbound lead qualification
- Proficiency in CRM management and pipeline tracking
- Strong email writing and outreach skills
- Comfortable using LinkedIn and other research tools
- Able to quickly learn and adapt to new systems and tools
- Highly organized with strong attention to detail
- Strong written and verbal communication skills
- Persistent and proactive with follow-up
- Comfortable managing multiple conversations and priorities at once
- Naturally curious and research-driven
- Able to communicate professionally with high-level stakeholders
- Background in high-touch service industries