Growth Manager

Gumshoe AI is focused on helping marketers understand how AI search tools recommend products. They are seeking a Growth Manager to lead acquisition, activation, and lifecycle initiatives across their self-serve and enterprise operations, collaborating closely with Product and Revenue teams.

Responsibilities:

• Develop a deep understanding of Gumshoe’s users, buyers, and ideal customer profiles
• Shape how the market understands AI search visibility and GEO, and turn that into messaging that actually converts
• Turn customer insights into clear narratives, content, and GTM direction
• Run experiments that drive high-quality self-serve signups
• Improve onboarding and time-to-value in close partnership with Product
• Identify and scale growth loops using product data and user behavior
• Continuously test messaging, channels, and conversion points
• Build lifecycle programs that move users from signup to value to paid conversion
• Improve retention and expansion using behavioral signals and segmentation
• Drive more relevant, targeted engagement across the user journey
• Help evolve Gumshoe’s marketing systems, data, and reporting infrastructure
• Build workflows that connect product usage and account signals to segmentation and outreach
• Create clear visibility into acquisition, activation, and conversion performance
• Work closely with Product, Revenue, and Customer Success to align on growth priorities
• Bring growth insights back into product decisions and roadmap discussions