Senior Design Manager

Nielsen is dedicated to providing powerful insights that drive client decisions and deliver extraordinary results. The Senior Design Manager is a creative leader responsible for shaping and executing innovative marketing design and brand strategies, ensuring cohesive brand execution across various channels.

Responsibilities:

• Maintain a modern creative organization that supports all marketing and business functions, acting as a strategic internal agency
• Establish creative strategy, frameworks, brand systems, and storytelling principles that scale across audiences, products and channels
• In collaboration with the Creative Director, lead the creative strategy, ensuring high-quality, relevant content and multimedia assets
• Lead and develop creative concepts and assets for integrated campaigns, product launches, ABM programs, and executive-level communications
• Ensure creative is customer insight-led, audience-driven, and optimized for performance across digital, social, events, and sales channels
• Translate technical products, platforms, and solutions into clear, differentiated B2B narratives
• Partner with Product Marketing and Sales to develop creative that supports the full funnel—from awareness and demand generation to enablement and retention
• Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure creative efforts are integrated and consistent across all channels
• Mentor multidisciplinary teams across design, copy, content, and production
• Manage and align agencies, contractors and production partners to standards and business priorities
• Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name

Requirements:

• 10+ years of creative experience in global brands with a strong reputation as an expert
• 7+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
• Proven track record of leading, developing and executing successful, large-scale creative strategies
• Leadership in driving innovation and complex initiatives
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
• Bachelor's degree in Design, Advertising, Marketing or equivalent experience
• Advanced degree or specialized certifications