Portfolio Marketing Manager, Global Diagnostics

Zoetis is a leading global animal health company, and they are seeking a Portfolio Marketing Manager for their Global Diagnostics division. This role involves leading strategic marketing and lifecycle management of key platforms, developing global marketing strategies, and collaborating with cross-functional teams to drive product adoption and financial performance.

Responsibilities:

• Develop and lead global marketing strategies for the assigned product portfolio and any affiliated services
• Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies
• Lead financial modeling (forecasting) and product-level financial performance, including revenue, gross margin, and profitability targets
• Conduct market research and competitive analysis and synthesize complex data into strategic insights that inform on trends, customer needs, and growth opportunities
• Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities
• Provide sales teams across the globe with marketing materials, training, and tools to drive commercial success
• Work with Product, R&D, Medical and external partners to identify and develop new product opportunities
• Partner with regional marketing teams, product, medical, finance, and supply chain to ensure global alignment
• Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy
• Establish and drive portfolio governance frameworks, including prioritization, resource allocation, and performance tracking across regions and product lines

Requirements:

• Bachelor's degree in Business, Marketing, Life Sciences, or related field
• 8+ years of marketing experience in diagnostics, medical devices, or animal health including demonstrated success in portfolio or platform-level marketing and global market leadership
• Proven ability to define and execute portfolio-level strategies that drive growth, scale, and competitive differentiation
• Demonstrated ownership of P&L performance, including revenue forecasting, demand planning, pricing strategy, investment prioritization, and financial modeling to support business decisions
• Ability to synthesize complex data into strategic insights that inform portfolio direction and innovation
• Proven ability to influence without direct authority and align stakeholders across all levels and global cross-functional teams
• Strong ability to present and communicate marketing strategies to senior leadership and drive alignment
• Ability to lead complex, multi-workstream initiatives across regions and functions while maintaining a positive attitude and meeting deadlines
• Experience working across global markets, with the ability to balance global strategy and local execution
• MBA preferred