Growth Marketing Manager

Function Health is the AI operating system for health, aiming to empower individuals to live healthier lives through proactive, data-driven insights. The Growth Marketing Manager will drive member activation strategies across employer clients, utilizing AI tools to enhance marketing efforts and ensure effective cross-functional collaboration.

Responsibilities:

• Design and execute end-to-end activation strategies that drive enrollment, engagement, and utilization across employer clients
• Translate business goals into clear growth plans across segmentation, messaging, incentives, and channel mix
• Balance strategy with hands-on execution—this is not a purely strategic role
• Use AI tools to generate campaign ideas, messaging, segmentation strategies, and experimentation roadmaps
• Build and optimize AI-powered workflows for campaign creation, testing, and iteration
• Continuously identify ways to replace manual processes with AI-driven systems to increase speed and performance
• Bring new, creative approaches to growth that go beyond traditional lifecycle marketing
• Create repeatable activation playbooks that can scale across diverse employer clients
• Develop frameworks for launches, comms calendars, segmentation, and campaign execution
• Turn one-off success into repeatable, systemized growth motions
• Orchestrate cross-functional execution across Sales, Client Success, Marketing, PMM, RevOps, and Data
• Ensure alignment on timelines, deliverables, and performance goals
• Enable internal teams and client stakeholders (HR/benefits teams) with toolkits, messaging, and launch frameworks
• Own activation funnel performance (signup, conversion, utilization, time-to-activation)
• Run continuous experimentation across messaging, incentives, channels, and timing
• Partner with Data and RevOps to analyze performance and identify key growth drivers

Requirements:

• 5–8 years of experience in growth, lifecycle marketing, or B2B2C activation (ideally in employer benefits, healthcare, or SaaS)
• Proven ability to own and execute growth initiatives end-to-end (not just support or coordinate)
• Demonstrated experience using AI tools to drive marketing workflows, ideation, and execution
• Strong experimentation mindset with experience in funnels, cohorts, and performance optimization
• Ability to operate in a scrappy, fast-paced environment with high ownership and limited structure
• Experience working cross-functionally across Sales, Client Success, RevOps, Product Marketing, and Data
• Strong communication and storytelling skills across both internal and external audiences
• Experience in employer benefits, digital health, or B2B2C subscription models
• Familiarity with behavior change, incentives, or engagement strategies
• Experience building enablement materials for client-facing teams
• Exposure to high-growth or venture-backed environments