Senior Content Marketing Manager

Canopy is a healthcare technology company focused on improving safety and responsiveness in complex care environments. They are seeking a Senior Content Marketing Manager to lead the development and execution of thought leadership and content marketing strategies aimed at establishing Canopy as a leader in healthcare workforce safety.

Responsibilities:

• Lead annual industry research reports - from survey design through publication, launch campaign, and media activation
• Develop and execute comprehensive thought leadership content strategies, including monthly blog series, quarterly white papers, and educational resources
• Partner with Clinical Strategy Team to translate healthcare expertise into accessible, authoritative content
• Own content calendar planning and cross-campaign integration to ensure consistent messaging
• Define content themes, messaging frameworks, and editorial standards across all marketing campaigns
• Conduct audience research and develop persona-specific content strategies for CNOs, CFOs, CIOs, and Security Directors
• Build and maintain the content production roadmap aligned to company's revenue goals
• Establish content performance metrics and optimization frameworks
• Write SEO-optimized blog posts (1,500-2,500 words each)
• Produce quarterly white papers on healthcare safety trends and best practices
• Develop comprehensive customer case studies with quantified ROI data
• Create pillar pages and comprehensive guides (4,000-5,000 words)
• Manage multi-volume thought leadership book series distribution
• Produce monthly webinars, from theme development through post-event promotion
• Develop webinar presentation decks, scripts, and interactive elements
• Create data visualization infographics
• Coordinate video testimonial production with external vendors
• Write and design email campaigns, landing pages, and promotional materials
• Lead customer recognition and advocacy programs, including video testimonials, written case studies, and awards initiatives
• Build and maintain systematic customer testimonial pipeline
• Conduct customer interviews to extract compelling success stories with measurable outcomes
• Manage reference customer program communications and appreciation initiatives
• Coordinate with Customer Success team on advocacy opportunities
• Develop premium content for C-suite direct mail campaigns
• Create executive briefing materials and data packages
• Write personalized content for account-based marketing initiatives
• Support customer roadshow events with presentation content
• Execute a comprehensive SEO strategy to achieve top search rankings for target keywords
• Optimize all content for search visibility and lead generation
• Build internal linking architecture and topic cluster strategies
• Drive substantial YoY organic traffic growth through content excellence
• Manage monthly email newsletter to the full database
• Support demand generation team
• Oversee LinkedIn company page strategy and daily content posting (5x weekly)
• Develop social media content calendar and employee advocacy programs

Requirements:

• 8-12 years of progressive content marketing experience, with at least 5 years in B2B SaaS or healthcare technology
• Proven track record creating thought leadership content that drives pipeline and revenue (specific examples required)
• Deep experience with long-form content creation: research reports, white papers, case studies, pillar pages
• Demonstrated success managing complex, multi-stakeholder content programs with measurable business impact
• Portfolio showcasing exceptional writing across multiple formats and technical subject matter
• Strong understanding of healthcare operations, safety challenges, and clinical workflows (experience in healthcare technology marketing strongly preferred)
• Ability to translate complex clinical concepts for diverse audiences (C-suite, clinicians, IT, security)
• Familiarity with healthcare personas: CNOs, Chief Nursing Officers, Security Directors, CIOs, CFOs
• Exceptional writing ability - This role is 60%+ writing; samples will be required
• Advanced SEO and content optimization expertise (proven ranking improvements)
• Proficiency with marketing automation platforms (HubSpot strongly preferred)
• Experience with webinar platforms, video production coordination, and multimedia content
• Strong project management skills - ability to manage 10+ concurrent content workstreams
• Data-driven mindset with experience measuring content ROI and attribution
• Knowledge of healthcare compliance, risk management, and patient safety preferred