Region Manager, Content Marketing

HARMAN International is a global leader in connected technologies, seeking a Region Manager for Content Marketing. This role is responsible for planning, developing, and delivering high-quality brand content to support JBL’s marketing priorities, ensuring brand consistency and operational rigor across content assets.

Responsibilities:

• Ensure brand consistency across all content by setting and maintaining tone of voice, visual identity, and messaging alignment in line with global brand guidelines and region-specific needs
• Act as a content quality gatekeeper, reviewing assets to ensure they meet brand, creative, and strategic standards before deployment
• Translate business priorities, campaign objectives and media plans into clear content and asset requirements across channels and formats
• Build shopper relevant content narrative to assist in creating in-store experiences for consumer (eg POS, at shelf)
• Manage and maintain the content calendar, aligning timelines, milestones, and deliverables across teams
• Branded Content: Experience/Activation Shortlist: JBL SXSW Power Partnerships
• Assess and identify gaps between global content and regional needs and/or opportunities to leverage global content FOR regional needs. Similarly, seek and identify potential lift & shift opportunities from other regions
• Brief and collaborate with creative and production agencies, providing clear, insight-driven briefs that align with brand strategy and campaign objectives
• Partner with external agencies to oversee the end-to-end production of high-quality region-specific content assets, from concept through final delivery
• Manage workflows, resources, and budgets to ensure content is delivered on time, on budget, and at the expected level of quality
• Ensure content delivery from tentpole events – building shot lists and briefs based on event needs
• Partner with regional D2C team to ensure content delivery for Landing Pages and enrichment of branded pages around peak moments (eg Black Friday)
• Track content performance across channels, analyzing results to understand what formats, messages, and creative approaches are most effective
• Gather internal feedback from key stakeholders to continuously refine content formats, topics, and channel usage for greater impact
• Share learnings and best practices with marketing teams to inform future content development

Requirements:

• Proven experience managing brand content, creative development &/or content production within a marketing organization
• Strong grasp of the full customer journey, with the ability to tailor creative development by region, persona, and lifecycle stage
• Strong understanding of brand governance, creative workflows, and agency collaboration
• Ability to manage multiple projects simultaneously with strong organizational and communication skills
• Comfort working cross-functionally with campaign, media, brand, and regional teams
• Skilled in applying market, audience, and competitive insights to refine targeting and messaging
• Collaborative spirit, working effectively with internal and external stakeholders
• Data-informed mindset with experience using performance insights to improve content effectiveness
• Previous work experience in Consumer Electronics and/or Automotive industry
• Experience and understanding of coordinating creative asset creation across all media touchpoints (linear/non-linear TV, (d)OOH, print, digital display, online video, radio/music streaming, and social) and events
• Demonstrated creativity and out-of-the box thinking – Constantly pushing new ideas to drive the brands forward within constraints and guidelines
• Solid ability to analyze insights and data to inform agency briefs, assess and troubleshoot regional performance, and recommend solutions for improvement
• Creating new and better ways for the organization to be successful. Adapting to change and engaging in continuous learning and critical thinking to promote the growth of the brands and the organization