Digital Marketing Analytics Manager

InStride Health is dedicated to providing specialty anxiety and OCD care for children and families. They are seeking a Digital Marketing Analytics Manager to oversee their website analytics ecosystem, ensuring reliable tracking and reporting to enhance user experience and drive patient acquisition.

Responsibilities:

• Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel
• Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition
• Maintain the configuration of OursPrivacy to ensure website and marketing tracking remain HIPAA-compliant and secure
• Collaborate with product and engineering teams to support accurate tracking between website activity and backend application data
• Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments
• Partner with the data science team to query and analyze web behavioral data in Snowflake, connecting it with backend datasets to better understand user journeys from first visit to enrollment
• Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance
• Document tagging, naming conventions, and analytics processes to support consistent data collection and reporting
• Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments
• Support collaboration with the data science team to help develop behavioral datasets that inform analytics and modeling
• Conduct routine data audits and site health checks to ensure continuity between website activity, marketing channels, and patient data
• Serve as a key analytics resource for the marketing team, helping stakeholders interpret data and use reporting tools effectively

Requirements:

• 5+ years of experience in web analytics with a focus on implementation and optimization strategy
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with Mixpanel or similar event-based analytics tools (Amplitude, Heap)
• Experience working with privacy orchestration tools (e.g., Freshpaint, OursPrivacy) in regulated environments
• Familiarity with Webflow or similar CMS platforms, including analytics and testing capabilities
• Proficiency in SQL and experience building dashboards in Looker
• Experience querying event data in Snowflake or similar data warehouses
• Ability to translate complex analytics findings into clear insights for stakeholders
• Experience using analytics to support website optimization, lead generation, and conversion improvement
• Strong collaboration skills and the ability to work cross-functionally in a fast-paced environment
• High attention to detail, strong organizational skills, and a problem-solving mindset
• Experience in healthcare or HIPAA-regulated environments is a plus but not required