Digital Marketing Manager

Role Overview

• Plan, develop, and execute integrated digital marketing campaigns across paid media, web, social, email, and programmatic channels.
• Manage end-to-end paid media initiatives, including budgeting, targeting, execution, optimization, and reporting.
• Implement programmatic and ABM advertising strategies using platforms such as PulsePoint.
• Plan and manage social media advertising campaigns across LinkedIn and Meta, ensuring alignment with brand and campaign objectives.
• Oversee ad scheduling, asset delivery, trafficking, and performance tracking across channels.
• Design, build, and optimize landing pages to support campaigns, leveraging UX best practices and A/B testing.
• Support SEO and SEM initiatives through keyword research, metadata optimization, and performance monitoring.
• Track, analyze, and report on campaign performance using tools such as Google Analytics and other platform dashboards.
• Translate performance data into actionable insights and optimization recommendations.
• Monitor trends across channels to continuously improve campaign effectiveness and conversion performance.
• Support and oversee email marketing and automation initiatives in Marketo, including segmentation, workflows, and reporting.
• Coordinate campaign messaging across email, paid media, and web experiences.
• Collaborate with marketing, design, product, and sales teams to ensure cohesive campaign execution.
• Utilize Adobe Creative Suite to support multimedia content creation and collaborate effectively with design partners.
• Ensure all marketing activities adhere to Penumbra’s Quality Management System (QMS), brand guidelines, and applicable regulatory standards.
• Manage multiple projects simultaneously while adapting to changing priorities and timelines, with flexibility to address urgent matters outside standard hours when necessary.
• Support ad hoc marketing initiatives and provide general digital marketing support as needed.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field with 3+ years of experience in digital marketing, advertising, or campaign management.
• Hands-on experience managing paid media campaigns (Google Ads, social advertising platforms).
• Experience with marketing automation platforms such as Marketo and CRM tools such as Salesforce.
• Strong understanding of campaign tracking, analytics, and optimization (Google Analytics, SEMrush or similar).
• Experience with landing page optimization and A/B testing.
• Excellent organizational, project management, and communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Experience with programmatic and ABM advertising platforms.
• Proficiency with Adobe Creative Suite for multimedia creation or asset collaboration.
• Familiarity with CMS platforms (e.g., WordPress).
• Basic understanding of HTML, CSS, and email marketing best practices.
• Agency and/or life sciences experience strongly preferred

Tech Stack

• WordPress

Benefits

• competitive compensation package
• benefits and equity program when applicable