Social Media Assistant

USF World leads the university’s global engagement across its three campuses. The department provides resources and services that empower members of the university community to function as global leaders and stewards. USF World promotes access to global education and international mobility that supports the success of a talented faculty and student body. USF has established as a leader among higher education institutions in accessing global learning opportunities for all students, a global student body, and international research partnerships that produce positive societal outcomes.

USF World prides itself in playing a vital role in the university’s reputation for excellence in research and innovation – solving consequential global problems and addressing Florida’s most significant challenges.

The Social Media Assistant will report to USF World’s Marketing and Communications Specialist and will assist with curating content for USF World’s social media channels and to increase engagement and followers for each channel - LinkedIn, Instagram, Facebook, and YouTube. Content creation will include social media posts, stories, reels, mini web stories based on brief interviews with students, alumni and/or faculty regarding global accomplishments.

The position may also assist with simple graphic design for the social media content, in coordination with other team members, and in capturing event material via video and/or camera as needed.

• Monitor USF World’s social media channels and respond/engage to increase engagement and followers.
• Assist with content development with content producers, including posts, video, photos, reels, stories and mini articles.
• Create social media graphics as needed.
• Manage marketing assets, including photo folders.
• Support marketing campaigns and digital promotion of conferences and events through social media, video, and photo contributions.
• Assist with social media calendar management.
• Support communications and marketing projects as needed.

Minimum Qualifications: 

• Major in marketing, mass communications, or related field 
• Integrated Public Relations & Advertising (IPRA)
• Enrolled as a full-time student with good academic standing at USF
• Must possess strong verbal and written communication skills.

Preferred Qualifications:

• Experience with social media community development and knowledge of social media marketing tactics on LinkedIn, Instagram, Facebook and YouTube.
• Ability to design and create online materials using Canva (Adobe Creative Suite Software experience a plus).
• Photography and video experience as related to social media posting preferred.
• Passion for social media and digital brand marketing with a portfolio of your work.

 

SPECIAL SKILLS

• Team player and the ability to work closely with various staff members as well as external partners.
• Ability to speak to diverse audiences
  • Distinguish between academic, journalistic, and web writing styles with an understanding of how to vary content between student and faculty audiences.
• Organized, multi-tasker with an ability to prioritize time-sensitive assignments
• Ability to think strategically and creatively

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF 

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws: 

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.  This job description does not constitute an employment contract.