Temporary Communication Professional/Fitness Marketing Specialist

University of Colorado Anschutz

Department: School of Medicine, Anschutz Health and Wellness Center

Job Title: Temporary Communication Professional/Fitness Marketing Specialist

Position #00845401 – Requisition #39055

Job Summary:

About the CU Anschutz Health and Wellness Center

This is a Temporary position limited to no more than 9-months and hours are limited to 10 hours per week.

The CU Anschutz Health and Wellness Center (AHWC), established within the CU School of Medicine, opened in April 2012. Our vision is a campus where wellness is the foundation of everything we do. To foster this vision, the staff of the AHWC collaborate with campus partners to utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community. The AHWC serves as a campus resource that provides support and a space for innovation and collaboration for researchers, clinicians, patients, students, campus employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC including the metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd and 4th floor office space. More information on AHWC can be found at anschutzwellness.com.

Mission Statement: To utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community.

AHWC Fitness Center

The 30,000 sq ft, three-story Fitness Center at AHWC features state-of-the-art Technogym cardiovascular and Matrix resistance exercise equipment along with three dedicated studios for group exercise classes, a functional training space (FIT Lab), indoor track, pool, hot tub, locker rooms with dedicated steam rooms and saunas, and fitness assessment technology. The Fitness Center offers complimentary fitness consultation sessions, group exercise, personal training services, and massage. The Fitness Center supports over 3,100 members from the campus and community. The Fitness Center business operations are overseen by Fitness Center General Manager and Assistant General Manager. The Fitness Center has more than 50 employees.

Job Summary
A key member of the AHWC Fitness Center’s membership and sales team, the Fitness Marketing and Communication Specialist is responsible for coordinating overall marketing and digital media efforts for the Fitness Center, under the direction of the Fitness Center General Manager. The Fitness Marketing and Communication Specialist is responsible for driving new member leads, engagement and retention efforts, in tandem with a Fitness Center-focused digital media strategy that drives increased engagement and traffic through strategic campaigns and compelling content. The ideal candidate has a broad range of marketing experience with strong storytelling, creativity, design aesthetic and technical expertise and can effectively communicate across a wide range of audiences.

Supervision Received
Fitness Center General Manager

Supervision Exercised
None

Key Responsibilities:

Membership Marketing (80%)

• Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend monthly sales meetings and work closely with sales team on promotion, execution and reporting.
• Assist with coordination of member engagement and retention programs, including onboarding, email marketing and market research. 
• Coordinate marketing efforts for fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional materials.

Social Media (5%)

• Assist in the management and execution of social media strategy, including benchmarking and analysis of campaigns for Fitness Center-specific accounts.
• Maintain social media editorial/content calendars.
• Together with sales team, monitor all digital engagement, relevant social media accounts, comments, reviews and direct messages. Respond in a timely and professional manner.
• Engage with AHWC marketing and communications team for cross-posting and content sharing, when appropriate.

Digital Advertising  (5%)

• Execute, monitor and analyze paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and services.
• Track effectiveness of content and campaigns. Make recommendations for improvement.

Content Creation  (10%)

• In alignment with the University of Colorado Anschutz Medical Campus brand guidelines, produce, edit and publish original content for different audiences, including graphics, video and text, for use on social media, websites, newsletters and other communications.
• In collaboration with the fitness center department subject matter experts, generate content that is compelling, accurate and consistent with the center’s messaging and brand standards, while driving designated KPIs.
• Ensure compliance with all CU brand standards and accessibility laws for print and digital media.

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Work Location:

Hybrid – this role is eligible for a hybrid schedule of on-campus work as-needed for content creation and meetings.

Why Join Us:

The Anschutz Health and Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The CU Anschutz Health and Wellness Center (CU AHWC) is an interdisciplinary center whose overarching goals are to have an impact on the campus while building towards sustainability. Either of these alone is insufficient. We strive to achieve both.

Top researchers work side-by-side with clinicians to develop and deliver wellness and weight loss programs and work with patients, providers, students and trainees, employees, researchers to take these programs beyond the walls of the center into communities. The mission of the center is “to collaborate with campus partners to develop and deliver programs and services targeting physical activity, nutrition, and mental wellbeing that enhance the lives of people who come here.”

The vision of the center is “a campus where wellness is a foundation of everything we do.” All endeavors at the center are focused on this vision. An integrated approach with a shared philosophy is core to the development of the center’s programs. These programs strive to involve every area of the business, including wellness clinic services, the fitness center, and the metabolic and demonstration kitchens. Without this integration, it is not possible to achieve the vision that catalyzed the development of the center. The center serves as a “learning lab” for creating a model of standard care for wellness centers that can be replicated and exported.

Qualifications:

Minimum Qualifications:
Applicants must meet minimum qualifications at the time of hire.

• Bachelor’s degree in marketing, communication, design or related field from an accredited university.

• One (1) year of professional experience in digital media, website and social media management which may include content creation, including graphics, video and copywriting and/or paid digital advertising.

***Those selected for interviews will be asked to provide samples of professional work, which may include social media posts, video, website work, paid digital ad campaigns, written blogs or articles.  

PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.

Preferred Qualifications:

• Hands-on experience with content management systems, including WordPress and HubSpot; HTML is a plus.

• Hands-on experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite and Google Analytics and AdWords.

• Experience working with a commercial fitness center.

• Intermediate to advanced graphic design, photography and video production/editing experience; experience with Adobe Creative Cloud and Canva.

• Experience with a range of creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts, promotions, events, blogs and articles.

Knowledge, Skills and Abilities:

• Strong knowledge of grammar, editing and AP style guidelines.

• Commitment to producing high-quality deliverables that elevate the center’s brand.

• Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.

• Highly organized and detail oriented with excellent time management; ability to priority, problem solve and meet deadlines.

• Exhibits curiosity and interest in learning about and promoting all areas of the center.

• Interest in learning and mastering new technologies and digital platforms.

• Strong work ethic with ability to work independently as well as with the team.

• Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.

• Outstanding customer service.

• Interest in fitness, health and wellness.

• Demonstrated commitment and leadership ability to advance diversity and inclusion.

• Exposure to, or knowledge of, HIPAA policies and procedures

How to Apply:

For full consideration, please submit the following document(s):

1.     A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2.     Curriculum vitae / Resume

3.     Five professional references including name, address, phone number (mobile number if appropriate), and email address

Applications are accepted electronically ONLY at www.cu.edu/cu-careers.

Questions should be directed to: candice.baumgardner@cuanschutz.edu

Screening of Applications Begins:

This position will remain open until filled. Applications will be reviewed as they are received, and candidates may be contacted for interviews throughout the posting period. Upon candidate selection, the posting will be closed, and no further applications will be accepted.

Anticipated Pay Range:

The hiring range for this position has been established at:

$28.00 to $32.00 an hour. 

The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

Your total compensation goes beyond the number on your paycheck. Temporary employees are only eligible for sick leave benefits. 

Equal 
Employment Opportunity Statement:

The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.edu​.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.