Growth Marketing Manager

Grant Street Group builds cloud-based software for public sector clients, including platforms for tax collection, electronic payments, and online auctions. They are seeking a Growth Marketing Manager to build and maintain marketing measurement and attribution frameworks, optimize the marketing tech stack, and drive lead generation through integrated campaigns.

Responsibilities:

• Build and maintain our marketing measurement foundation
• Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs
• Own campaign tracking, UTM governance, and lead source structure so we can trust our data and compare performance over time
• Partner closely with Revenue Operations to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce
• Build dashboards and KPIs that clearly demonstrate Marketing ROI and make it easy for stakeholders to understand performance at a glance
• Manage and optimize the Marketing tech stack, including Salesforce, marketing automation, and analytics tools, to support end-to-end campaign execution and reporting
• Establish and enforce campaign setup standards and governance so that every campaign is trackable, attributable, and reportable from day one
• Design and execute integrated campaigns that generate qualified leads across digital and event channels (paid media, retargeting, email workflows, and more)
• Own email campaign execution and performance optimization, including segmentation, testing, and continuous improvement of key metrics
• Manage digital channel performance and use data to shift budget and focus toward what’s generating real pipeline
• Convert event engagement (conferences, webinars, and other field activities) into measurable pipeline with clear follow-up flows and attribution
• Own marketing-sourced and marketing-influenced pipeline reporting, ensuring leaders have clear, defensible visibility into Marketing’s revenue contribution
• Build and maintain performance dashboards that make it easy for Marketing and Sales to see what’s working, what’s not, and what to try next

Requirements:

• 3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, building systems, analytics, and demand generation
• Hands‑on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs
• Experience working in B2B SaaS; experience in GovTech or public sector SaaS is a strong plus
• Proven experience managing and optimizing a marketing tech stack (e.g., Salesforce, marketing automation platforms, analytics tools)
• Deep familiarity with campaign tracking, UTM governance, and lead source structures that support accurate attribution
• Experience with attribution modeling and pipeline reporting, ideally in environments with longer, multi‑touch sales cycles
• Comfortable building dashboards and KPIs that stakeholders actually use to make decisions
• Hands‑on experience designing and executing digital and email campaigns that generate qualified leads and can be optimized over time
• Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities
• You're a systems thinker who is comfortable building net‑new structure and documented processes where they don't yet exist
• You're comfortable working closely with RevOps and Sales to align definitions, data hygiene, and shared KPIs
• You understand that GovTech demand generation behaves differently than most SaaS—longer sales cycles, event‑driven engagement, RFP‑driven timelines, and relationship‑heavy sales—and you build growth programs with that context in mind