Parloa is a company dedicated to enhancing customer conversations through AI-driven experiences. They are seeking a Content Marketing Manager to develop high-quality written content that supports awareness, engagement, and pipeline generation while ensuring consistency in messaging and editorial standards.
Responsibilities:
- Develop and produce high-quality written content across formats including blog posts, articles, guides, ebooks, email content, campaign assets, executive bylines, event content, and other marketing materials
- Support content planning across Parloa’s core owned and distribution channels, including website, blog, campaigns, social media, events, field marketing, paid programs, and partner co-marketing initiatives
- Translate complex product, market, and customer topics into clear, audience-relevant narratives tailored to different channels and personas
- Maintain strong editorial standards across content, including quality, consistency, brand voice, messaging alignment, and attention to detail
- Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Brand, Partnerships, and subject matter experts to develop content that supports business priorities
- Manage and maintain an editorial calendar to support timely and consistent content development and publishing
- Use SEO and performance insights to improve discoverability, strengthen content performance, and identify opportunities for optimization
- Leverage analytics and reporting to assess content effectiveness and support data-informed decisions on future content development
- Help scale content production processes and collaborate effectively with internal partners, freelancers, agencies, or other external resources as needed
- Support development of content for different audience segments and funnel stages, helping ensure relevance across campaign and lifecycle needs
Requirements:
- 3+ years or equivalent experience in content marketing, copywriting, editorial, or digital marketing roles, ideally in B2B SaaS or another complex B2B environment
- Exceptional writing and editing skills and can adapt tone, structure, and messaging for different formats, channels, and audiences
- Comfortable creating content across a variety of asset types and understand how content should be shaped differently depending on channel and use case
- Experience working with SEO principles, content management systems, and digital content performance data
- Strong project management skills and can manage deadlines, priorities, and multiple stakeholders effectively
- Collaborative and comfortable working cross-functionally with marketers, product teams, subject matter experts, and external partners
- Able to turn ambiguity into clear, structured content and can balance strategic thinking with hands-on execution
- Strong attention to detail and care deeply about editorial quality and consistency
- Experience in enterprise SaaS, AI, customer experience, or another technical B2B category
- Experience working in a late-stage startup or fast-growing scale-up environment
- Experience with executive content, product launch content, or field/event-related content
- Experience managing freelancers, agencies, or external content contributors
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience