Director of Product Marketing

Medallion is a leading provider operations platform focused on improving patient care by streamlining administrative processes in healthcare. The Director of Product Marketing will lead the go-to-market strategy and product positioning for B2B enterprise solutions, ensuring effective communication of product value to target audiences and driving revenue growth.

Responsibilities:

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data to segment and prioritize ICPs and define key industries, personas, and use cases
• Collaborate with the product team to guide product differentiation based on ICP insights
• Craft compelling positioning and messaging tailored to target ICPs, aligning product features with customer pain points
• Lead the creation of content strategies, including case studies, white papers, and educational materials, to drive product adoption and awareness
• Design and execute go-to-market strategies that reach and convert target customers, partnering with demand generation to utilize a multi-channel approach that increases market reach and demo-to-opportunity conversion
• Drive customer advocacy and retention through thoughtful feature launches, storytelling, and education campaigns that enhance customer satisfaction and support revenue expansion
• Lead market research efforts, including industry, product, customer, win/loss rationale and competitive insights, to inform product roadmap, positioning and pricing strategies
• Own the pricing and packaging strategy for our enterprise solutions, ensuring alignment with customer needs and market trends
• Partner with revenue enablement to create impactful enablement materials that drive product adoption and revenue growth
• Measure and optimize product marketing performance, using data to make informed decisions and refine strategies for improved results
• Oversee, mentor, and grow the product marketing team to scale efforts and execute with excellence

Requirements:

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment
• Proven history of creating positioning and messaging that supported rapidly growing product lines
• Strong analytical mindset with proven ability to research and synthesize data to inform product and go-to-market strategies
• Acts as the voice of the customer by consistently engaging in direct customer conversations, translating insights into clear, compelling positioning and go-to-market strategy
• Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed
• Experience across pricing and packaging, ICP development, and influencing Product roadmap for enterprise solutions
• Demonstrated ability to influence and work cross-functionally across product, customer success, sales and marketing
• AI-forward researcher who leverages modern tools to quickly surface customer and market insights and translate them into impactful GTM decisions
• Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit