Senior Product Manager, Fraud & Trust

Instacart is transforming the grocery industry and is seeking a Senior Product Manager for Fraud & Trust to lead the strategy and execution of fraud detection and identity verification platforms. The role involves owning the product vision and roadmap while balancing cost efficiency with customer experience across Instacart's marketplace.

Responsibilities:

• Own the fraud, identity, and appeasements product vision, strategy, and multi-year roadmap
• Set a clear north star with quantified targets for fraud losses, cost per order, false positive rates, and customer experience - and regularly socialize that vision with leadership and cross-functional partners
• Drive the evolution of Instacart's real-time fraud detection and identity platform - including ML model strategy, decisioning, identity verification (selfie, passkeys, ATO prevention), and account integrity across both marketplace and Storefront Pro
• Optimize the balance between fraud prevention and customer experience
• Champion an AI-native, AI-first approach to fraud and trust
• Drive opportunities to apply AI/ML innovations across the full domain
• Push beyond incremental rule tuning toward a fundamentally AI-first architecture
• Lead the appeasements and order-issue resolution strategy - defining policies, guardrails, and product capabilities that balance fair customer treatment with abuse prevention
• Partner with Order Quality, CX, and Legal to shape policies where customer-facing commitments require thoughtful safeguards
• Drive measurable improvements to efficiency
• Be the strategic leader, not just the executor
• Proactively identify new opportunities, define the 'where we go next' narrative, and produce clear product reviews that demonstrate depth, ambition, and clear trade-off analysis
• Don't wait for partner teams to tell you what to build - own the direction
• Partner closely with Data Science, ML Engineering, and Fraud Operations to define PRDs, scope ML model improvements, and translate complex fraud signals into scalable product capabilities
• Leverage operational insights while maintaining independence of judgment on strategic direction
• Collaborate across Platform, Payments, Order Management, Shopper, Legal, and CX teams to ensure fraud and trust capabilities are embedded across Instacart's full commerce stack - from checkout to post-order to international expansion
• Stay ahead of the evolving fraud landscape, including organized fraud-as-a-service, AI-generated abuse, and emerging attack vectors

Requirements:

• 6+ years of product management experience, including 3+ years focused on fraud, trust & safety, risk, identity, or a related high-stakes platform domain
• Demonstrated ability to set product vision and strategy independently - not just execute on a defined roadmap, but define the north star, build conviction with leadership, and drive a multi-year narrative with measurable goals
• Proven track record driving measurable business outcomes in fraud prevention or risk management - such as reducing fraud losses, improving authorization/approval rates, lowering false positive rates, or optimizing cost per order
• Strong experience working with ML/data science teams on fraud detection models, risk scoring, or decisioning platforms. Comfort with data and experimentation (SQL, analytics tools, A/B testing) to size opportunities, validate hypotheses, and measure impact rigorously
• Demonstrated success working cross-functionally with engineering, operations, data science, finance, legal, and compliance - with strong written and verbal communication skills to produce compelling strategy documents and build confidence in direction
• Bachelor's degree in business, engineering, computer science, or a related field; equivalent practical experience considered
• Experience applying AI/ML innovations to fraud, identity, or trust & safety - such as shipping GenAI/LLM-powered products, building AI-native detection/decisioning systems, or leveraging graph neural networks and multimodal analysis. Strong preference for candidates who think AI-first, not rule-first
• Experience building for multi-sided marketplaces and/or enterprise/white-label platforms, with an understanding of how fraud controls need to adapt for different partner models and user types (customers, shoppers, merchants, advertisers)
• Experience leading or influencing without direct authority in an operational environment (e.g., working with Fraud Ops, Trust & Safety Ops, or Risk Operations teams)