Events Marketing Manager

SmithRx is a rapidly growing Health-Tech company focused on transforming the Pharmacy Benefit Management sector. They are seeking a strategic and creative Events Marketing Manager to co-own the planning and execution of their event program, enhancing brand awareness and client engagement through various events.

Responsibilities:

• Define key performance indicators (KPIs) and metrics for enterprise events, tracking performance and reporting on ROI
• Innovate new event initiatives to elevate SmithRx's presence at industry events and through our owned programs, ensuring we stand out in a crowded market
• Manage the end-to-end event budget, ensuring programs are delivered on-time and on-budget with a focus on maximizing impact
• Lead the planning and execution of our small to medium sized business event portfolios, including industry sponsorships, dinners, experiences, and regional field events
• Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution
• Collaborate with the broader marketing team to create compelling pre-event promotion, at-event engagement, and post-event follow-up campaigns that convert leads into opportunities
• Enable our sales team for success at events, providing clear pre-event briefings, managing on-site schedules, and ensuring a seamless lead handoff process

Requirements:

• A Bachelor's degree in Event Management, Marketing, Communications, or a related field
• 4-6 years of experience in B2B event marketing, conference or tradeshows, or field events
• A strategic mindset with a hands-on attitude. You can focus on the high-level plan while still having the ability to manage the small details
• Experience managing tradeshows and corporate events from conception to completion. Health-tech experience is a plus
• Excellent project management and budget management skills; you are organized, detail-oriented, and can manage multiple complex projects simultaneously
• The ability to take initiative and be proactive with event deliverables to ensure deadlines are met. You can tackle details as well as manage and execute against a broader events vision
• Exceptional communication and interpersonal skills, with a demonstrated ability to build strong relationships with sales leaders, executives, vendors, and clients
• Data-driven and analytical. You're comfortable with event technologies, CRM (e.g., Salesforce), and marketing automation platforms, and you use data to inform your decisions