Growth Marketing Leader, New Products

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Growth Marketing Leader, New Products to own the strategy, execution, and financial performance for the launch and growth of New Products, blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment.

Responsibilities:

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products
• Define target segments & personas
• Build and execute launch plans, including channel mix, key milestones, and success metrics
• Partner with product, sales, and marketing to ensure strong product-market fit & readiness
• Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints
• Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization
• Translate product capabilities into compelling customer value propositions
• Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated in the market
• Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently
• Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed

Requirements:

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands
• Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
• A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
• Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
• Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership
• Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners
• You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+)
• You thrive in high-growth agile environments
• An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy
• Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results
• Excited to roll up their sleeves with teams and do what needs to be done
• A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders
• Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results
• Experience in family tech is a plus