Senior Growth Marketer

AB InBev is the leading global brewer and one of the world’s top consumer product companies. They are seeking a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, with responsibilities including strategy development, budget management, and execution across various digital touchpoints.

Responsibilities:

• Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
• Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management
• Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns
• Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home
• Use AI tools to produce content, build workflows, and move faster than a team twice the size
• Own performance reporting across all channels and make decisions quickly based on what the data shows

Requirements:

• Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
• Someone who is hands-on — you're as comfortable executing a campaign as you are setting the strategy behind it
• Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
• Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats
• Data-driven by default — you make decisions based on numbers, not intuition alone
• Fluent in AI tools and actively building them into your day-to-day workflow
• Experience in beverage, alcohol, or consumer hardware categories
• Familiarity with Shopify and e-commerce analytics
• Experience with out-of-home advertising planning and execution