Principal Product Designer, Growth

Stitch Fix, Inc. is the leading online personal styling service that helps people discover styles that fit perfectly. They are seeking a Principal Product Designer, Growth to lead the design strategy and execution across acquisition, onboarding, and activation, focusing on creating a dynamic, personalized experience for new clients.

Responsibilities:

• Reimagine onboarding and first value: Evolve onboarding into a dynamic, personalized experience that adapts to client intent, helps clients quickly understand what Stitch Fix can do for them, and creates clear paths to first conversion
• Expand how clients discover Stitch Fix: Design new acquisition entry points across product, partnerships, and emerging channels, leveraging core experiences such as anchor items, merchandising, collaborations, and influencers, and exploring referral loops and other product-led growth mechanisms
• Drive activation and early lifecycle: Define how we bring clients back and deepen engagement beyond the first interaction, connecting onboarding, early engagement, and reactivation into a cohesive system focused on the highest-leverage moments
• Balance iteration and new bets: Improve core flows while testing new approaches to acquisition and activation, moving quickly from concept to experiment and partnering with Data Science to define hypotheses and learning agendas
• Lead through craft and influence: Set a high bar for quality, clarity, and usability, translating complex ideas into simple, intuitive experiences and influencing cross-functional partners to shape product direction

Requirements:

• 8–12+ years designing consumer products, with meaningful experience in conversion and acquisition driving experiences
• Proven ability to operate at a principal level, owning ambiguous, high-impact problem spaces
• Strong product thinking paired with excellent design craft
• Experience driving measurable impact on acquisition, conversion, or engagement
• Comfortable working in fast-moving, experiment-driven environments
• Strong communicator with the ability to influence across teams and levels
• Experience with personalization, recommendations, or AI-driven experiences