Milliman is a respected consultancy offering innovative software-as-a-service products through its IntelliScript division. The Senior Product Marketing Manager will develop and implement marketing strategies, drive product growth, and create effective messaging to engage target buyers and users.
Responsibilities:
- Own and drive marketing initiatives for the product suites, ensuring strategic prioritization, efficient execution, and measurable success
- Lead and implement go-to-market strategies, as well as product growth and retention plans, for both existing and new products
- Develop and execute customer segmentation, positioning, and messaging for the product line
- Gather market intelligence, monitor competitive activity, and identify customer needs to inform marketing positioning and activities
- Design, execute, and report on campaign performance with a data-driven, interactive approach, collaborating closely with other departments
- Foster strong engagement and collaboration across teams to ensure activities are aligned with organizational goals
- Create sales enablement and customer-facing content in partnership with the Marketing team and Product Management
- Establish and support best practices in brand and product marketing
Requirements:
- 10+ years of relevant experience
- 8+ years of product marketing experience, preferably in Insurtech and/or health IT industries
- Background in B2B software-as-a-service environment
- Strong cross-functional project management skills
- Exceptional communication and influencing abilities, both written and verbal, with internal and external audiences
- Expertise in go-to-market methodology and product marketing principles
- Advanced skills in competitive market analysis
- Ability to quickly and concisely create product content for both technical and non-technical audiences
- Demonstrated success in driving adoption, growth, and tangible results for established and emerging products
- Self-starter mentality with the ability to build programs from the ground up; ready to roll up your sleeves and deliver results
- Strong product intuition and growth mindset, consistently seeking opportunities to enhance product impact or explore new areas
- Proactive, positive approach to problem-solving and issue resolution
- Skilled at facilitating collaboration among team members
- Passion for learning and continuous self-development
- Ability to coach, mentor, and motivate others, fostering an inclusive and supportive team environment focused on feedback, recognition, leadership, and growth
- Logical, systematic problem-solving skills, generating practical and effective solutions
- Attention to detail, ensuring thoroughness and completeness in all aspects of work
- Innovative thinker, able to generate new approaches or improve existing ones by thinking outside the box
- Capable of addressing both concrete and abstract challenges
- Strong analytical skills to interpret data, identify cause-and-effect relationships, and support leadership decisions
- Takes ownership of personal performance, demonstrating maturity and professionalism in all projects
- Continued education and/or advanced degree(s)
- Experience with ABM (Account-Based Marketing) strategies or personalized content at scale
- Experience with health data or Insurtech products
- Experience in environments subject to HIPAA and/or PCI regulations