Senior Product Manager

Age of Learning is the leading developer of engaging and effective Pre-K through 5th grade learning resources. They are seeking a Senior Product Manager to lead retention, engagement, and monetization for ABCmouse’s consumer experience, focusing on improving key business outcomes and building high-impact product experiences.

Responsibilities:

• Own Growth Outcomes
• Own and drive key metrics including D1/D7 retention, D30 subscription rate, engagement (activities per user), ARPU, and LTV
• Identify the highest-impact opportunities across the user lifecycle and prioritize ruthlessly
• Lead Retention & Engagement Systems
• Design and optimize core product loops that drive repeat usage and habit formation (e.g., learning paths, rewards, progression systems)
• Improve early user experience (first session, first week) to increase activation and reduce churn
• Partner with content and design teams to ensure experiences are engaging, intuitive, and age-appropriate
• Drive Monetization Strategy
• Own subscription and IAP experiences, including paywalls, pricing, packaging, and offer strategy
• Optimize conversion surfaces across onboarding, in-product prompts, and lifecycle moments
• Balance monetization with long-term retention and learning outcomes
• Build and Scale Experimentation
• Define and execute a robust A/B testing roadmap across onboarding, engagement, and monetization
• Use data, user research, and experimentation to validate hypotheses and continuously improve performance
• Establish clear success metrics, guardrails, and decision frameworks
• Improve End-to-End User Journeys
• Identify friction across the funnel (e.g., onboarding drop-off, content discovery, payment failures)
• Simplify and streamline the experience across devices and user types (parent vs. child)
• Partner with platform teams to ensure reliability of account, authentication, and entitlement systems
• Collaborate Cross-Functionally
• Work closely with Engineering, Design, Art, UX, Data Analytics, Marketing, and Finance to deliver high-impact initiatives
• Align stakeholders on strategy, trade-offs, and priorities
• Communicate clearly with leadership on progress, risks, and results

Requirements:

• 5+ years of product management experience in consumer digital products (mobile or web)
• Proven track record of driving measurable impact on growth metrics such as retention, engagement, or monetization
• Strong analytical skills with experience using data to inform decisions and evaluate experiments
• Experience running A/B tests and building experimentation roadmaps
• Ability to define product strategy and execute in ambiguous, fast-moving environments
• Strong cross-functional leadership skills, with the ability to influence without authority
• Excellent communication skills, with the ability to articulate complex ideas clearly
• Bachelor's degree or equivalent practical experience
• Experience in subscription-based or free-to-play (F2P) products with a focus on conversion and retention
• Background in mobile games, edtech, or consumer apps with engagement loops and virtual economies
• Experience optimizing onboarding, activation funnels, or lifecycle journeys
• Familiarity with pricing, packaging, and monetization strategy (subscriptions and/or IAP)
• Experience working with dual-user systems (e.g., parent/child, buyer/user)
• Knowledge of payment systems, subscription lifecycle management, or account platforms (helpful but not core)
• Experience working with personalization, recommendation systems, or content discovery
• MBA or advanced degree in a relevant field